Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions
Updated on Sep, 2023
Language - English
Duration -6.5 hours
Content marketing helps businesses in acquiring customers and eventually leading them to make quicker decisions in terms of purchasing the products. We can categorize Content Marketing into various categories such as;
Social Media Content Marketing
Here are a number of platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, Snapchat) to work with and several ways you can create and share content on each of them (e.g. photos, live videos, pre-recorded videos, stories).
Infographic Content Marketing
Infographics display content, information, and data in an easy-to-understand, graphic format. With a mix of simple wording, short statements, and clear images, infographics are a great way to effectively communicate your content.
Blog Content Marketing
Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promoting other internal and external content and blog articles via links, add social share buttons and incorporate product information.
Podcast Content Marketing
Podcasts allow for a lot of creativity as they can be about any topic of choice. Additionally, you determine other factors related to the podcast such as cadence of episodes, who's on the podcast, where you advertise the podcast.
Video Content Marketing
The Video Marketing can boost conversions, improve ROI, and help you build relationships with audience members.
Paid Ad Content Marketing
Paid Ads can help you reach a broad audience and allow you to position yourself in all of the places you want to be seen — paid ads are especially beneficial when paired with inbound marketing.
This Content Marketing course by Uplatz covers all topics related to Marketing products or services through contents and also will help you the learnings or techniques put into practice. You can also use these skills to get a job in the booming digital marketing space. This course is for Entrepreneurs, digital marketers, freelancers, online course creators, YouTubers, social media influencers.
What will you learn in this course:
- Learn a content creation framework for producing effective content on a consistent basis
- Create and repurpose content that both humans and search engines will love
- Become a stronger, leaner, and more strategic content marketer
- Creating your content marketing strategy
- Coming up with ideas for online content
- Writing SEO-friendly content for the web
- Improving existing content so that it can rank in search engines
- Building your content marketing team
- Advertising online with Google, Bing, or Facebook
What are the prerequisites for this course?
- Enthusiasm and determination to make your mark on the world!
Check out the detailed breakdown of what’s inside the course
- Why Content Marketing? 10:45 10:45
- Primary Social Media Platforms 24:38 24:38
- Content Marketing Platform - Medium 29:57 29:57
- Content Marketing Platform - EzineArticle 30:04 30:04
- Content Marketing Platform - wikiHow 30:00 30:00
- Content Marketing Platform - Reddit 30:44 30:44
- Content Marketing Platform - BizSugar and DZone 31:19 31:19
- Content Marketing _ Promotion - HubPages 31:10 31:10
- Quora 30:01 30:01
- Off-page Guest Post 31:16 31:16
- Off-Page Social Bookmarking 30:58 30:58
- Off-Page Blog Commenting 32:03 32:03
- Off-page Press Release 31:23 31:23
- Off-Page Forum Posting 22:19 22:19
- Off-page Infographics 21:53 21:53
Uplatz is UK-based leading IT Training provider serving students across the globe. Our uniqueness comes from the fact that we provide online training courses at a fraction of the average cost of these courses in the market.
Over a short span of 3 years, Uplatz has grown massively to become a truly global IT training provider with a wide range of career-oriented courses on cutting-edge technologies and software programming.
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.
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