Market Research & Analysis course
Venture into the "Market Research & Analysis" realm, where learners grasp the nuanced intricacies of market studies and their profound impact on businesses.
Market Research,Marketing Analytics,Marketing,Marketing Plan
Lectures -7
Duration -1.5 hours
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Course Description
Are you keen to navigate the bustling lanes of market dynamics? Our course, “Market Research & Analysis”, serves as a beacon, guiding you through the myriad facets of market research. Beginning with an enlightening introduction, you'll fathom market investigations' benefits and potential pitfalls. As you traverse further, you'll confront the challenges of crafting an effective research plan, mastering the sequential steps of the market research process, and differentiating various market segments. Before you conclude, you’ll scrutinise competitor landscapes and appraise the latest technological influences shaping today's research methodologies.
The course unfolds with "Introduction to Market Research", paving the way to truly appreciate the strengths and limitations of market studies in "Advantages and Disadvantages of Market Research". As you proceed, you'll grapple with the complexities of formulating research plans, recognising the potential pitfalls and challenges that can emerge. With the foundational blocks in place, the course progresses to the heart of the matter: the systematic "Market Research Process". Grasp the art of "Market Segmentation", a crucial tool for targeted strategies and maximising reach. As the course advances, it equips learners to meticulously assess competitors, gleaning insights from detailed analysis and research reports. Concluding on a futuristic note, the "Technology in Market Research" module ensures you're abreast of the technological advancements continually reshaping how businesses perceive and interact with their markets.
Whether you're an entrepreneur, a student of business, or someone eager to hone your market acumen, this course promises knowledge and the ability to transform that knowledge into actionable strategies. Equip yourself not just to understand the market but to mould it, shape it, and lead it.
Goals
What will you learn in this course:
- Comprehend the foundational concepts of market research.
- Discriminate between the advantages and drawbacks of market studies.
- Recognise the challenges in formulating a robust market research plan.
- Enumerate and explain the stages of the market research process.
- Identify and categorise different market segments.
- Evaluate competitors through in-depth analysis and reporting.
- Understand the role of technology in modern market research.
Prerequisites
What are the prerequisites for this course?
- An interest in understanding market dynamics.
- Access to a computer or internet-enabled device.
- Basic proficiency in English.
Why should I take this course?
- Acquire a comprehensive understanding of market research principles.
- Enhance your ability to make informed business decisions.
- Stay updated on the technological trends influencing market research.
- Gain an edge in the business world with superior market insights.
- Boost your credentials in the competitive job market.
Career Path:
- Market Research Analyst
- Market Strategy Consultant
- Business Intelligence Analyst
- Market Research Manager
- Competitor Intelligence Analyst
- Product Development Manager
Curriculum
Check out the detailed breakdown of what’s inside the course
Module 1 Introduction to Market Research
1 Lectures
- Introduction to Market Research 14:52 14:52
Module 2 Advantages and Disadvantages of Market Research
1 Lectures
Module 3 Difficulties in Developing Market Research Plan
1 Lectures
Module 4 Market Research Process
1 Lectures
Module 5 Market Segmentation
1 Lectures
Module 6 Competitor Analysis and Research Report
1 Lectures
Module 7 Technology in Market Research
1 Lectures
Instructor Details
Oscar Grant
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