Identify Market Trends You Can Capitalize On

Master the art of capitalizing on market trends, with speed, and learn how to identify specific trends while avoiding fads.

A nascent trend can be wind in the sails of your company. Identifying trends that are relevant to your business, while steering clear of fads, convinces investors that you’ve done your research. And for your business, catching a trend on its upward swing can speed time to profitability.

This course not only identifies specific trends to watch, but points you to definitive sources for uncovering the up-and-coming trends that are most relevant to your business.

Learning Objectives

• What is a trend, and how is it different from a fad?   
• Why do fads make for a shaky business foundation?   
• Where can I research trends for my industry?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.