Graphic Design Business Basics

person icon International Open Academy

Graphic Design Business Basics

Learn the basics of how to start your own graphic design business or side-hustle.

updated on icon Updated on Nov, 2023

language icon Language - English

person icon International Open Academy

architecture icon Graphic Design,Graphic Design & Illustration, Graphic Design,Graphic Design Illustrator

Lectures -24

Duration -1 hours


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Course Description

Transform your graphic design talents into your very own business. Build your brand, find clients and get the practical skills you need to grow your venture from the ground up.

Graphic designer, content creator and entrepreneur Tom Cargill will guide you in this video course through how to start your own graphic design business and lead it to success.

Get the skills you need to launch your business by discovering how to:

  • Create a graphic design business plan, build your brand’s identity and set realistic goals
  • Establish your brand, get copyright advice, website tips and ways to refine your content
  • Sell your skills using both free and paid advertising content
  • Market yourself by unleashing the power of social media
  • Find and land clients and then keep them coming back for more


What will you learn in this course:

  1. Establish a Solid Foundation: Learn the essential steps and strategies to set up and launch your own successful graphic design business.

  2. Develop Strong Design Skills: Enhance your graphic design expertise through comprehensive courses, enabling you to deliver top-notch creative solutions.

  3. Business Management Proficiency: Acquire the knowledge and tools to manage clients, finances, and marketing, ensuring the growth and sustainability of your design business. 


What are the prerequisites for this course?

This Graphic Design Business Basics course is open to all, with no formal entry requirements.

Graphic Design Business Basics


Check out the detailed breakdown of what’s inside the course

Module 1: Introduction
4 Lectures
  • play icon Meet Tom: Graphic designer, entrepreneur, and YouTuber 03:11 03:11
  • play icon Understanding the value of your skills and how to sell them 03:37 03:37
  • play icon The top tips for developing your skills over your career 03:03 03:03
  • play icon Financial awareness: What you need to know before you get started 01:37 01:37
Module 2: How to Build Your Business Plan
5 Lectures
Module 3: How to Build Your Brand
5 Lectures
Module 4: Marketing Yourself Like a Professional
5 Lectures
Module 5: Working With Clients
5 Lectures

Instructor Details

International Open Academy

International Open Academy

International Open Academy or IOA is an educational membership platform for people looking to upgrade their professional and personal skills or launch a new freelance career with marketable qualifications. It offers 1.5m members affordable access to an ever-expanding library of premium content, with 200+ online courses currently available.

Fueled by the energy of creative people working on the same mission, IOA strives to keep its content captivating and entertaining by partnering with engaging educators and popular YouTube, Instagram & TikTok creators to deliver learnings in a supportive environment.

Its courses carry international accreditation to ensure educational standards and facilitate professional development. Its certificates increase the market value of graduates. IOA training is recognized and accepted by professional member bodies and academic institutions worldwide.

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