Google Analytics 4

Start using the latest version of Google Analytics Reports called GA4 with confidence

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Stone River ELearning

architecture icon Marketing,Google Analytics,Digital Marketing


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Course Description

Learn how to set Up Google Analytics 4 and get the most out of it right away. Google Analytics has been around for over 15 years, and in that time, it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost.

You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyze it, and even export it outside GA4 to investigate further with BigQuery.

And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This Course For?

  • Bloggers
  • Digital Product Owners
  • Affiliate Marketers

Business owners, entrepreneurs or product managers who want to maximize the performance of their digital products.

Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions.


What will you learn in this course:

  • Why Google Analytics 4 is a game changer for both small business and individual digital product owners
  • How to set Up Google Analytics to Collect Actionable Data Results
  • Identify How to Track the Success of Your Marketing Campaigns with Tagging
  • How to export data from Google Analytics to Google BigQuery.
  • Upgrade from Universal Analytics to GA4
  • How to connect Google Analytics to Google Signals, Google Ads and BigQuery.
  • Document Insights and Make Data Driven Decisions to Grow your digital product


What are the prerequisites for this course?

  • Participants should have a website, blogging site, mobile application to use with Google Analytics
  • A basic understanding of using Google Chrome in order to install extensions
Google Analytics 4


Check out the detailed breakdown of what’s inside the course

Google Analytics 4
42 Lectures
  • play icon Course Introduction 00:19 00:19
  • play icon Instructor Introduction 01:12 01:12
  • play icon Course Overview 02:16 02:16
  • play icon Pre Reqs 03:10 03:10
  • play icon Segment 1 Fundamentals of Google Analytics 4 01:48 01:48
  • play icon What is a Digital Product 01:31 01:31
  • play icon Google Marketing Platform 01:29 01:29
  • play icon Google Analytics Overview 11:13 11:13
  • play icon Google Analytics 4 Overview 11:03 11:03
  • play icon Whiteboard Discussion - How Does GA work? 05:47 05:47
  • play icon Comparing GA3 and GA4 13:37 13:37
  • play icon Whiteboard Compare Data Models 02:46 02:46
  • play icon Demo - GA Console Walkthru 09:26 09:26
  • play icon Admin Panel 02:19 02:19
  • play icon Demo - Admin Panel 01:44 01:44
  • play icon Tag Manager 07:29 07:29
  • play icon Demo - Tag Manager 03:06 03:06
  • play icon Segment Review 02:09 02:09
  • play icon Review Questions 01:36 01:36
  • play icon Segment 2 - Advanced Topics with Google Analytics 4 00:48 00:48
  • play icon Upgrading and Running Parallel 03:32 03:32
  • play icon Whiteboard Discussion -Parallel 02:47 02:47
  • play icon Demo Console Parallel 03:37 03:37
  • play icon Hands on Demo - Install GA4 on a Live Site 21:06 21:06
  • play icon Understand Reporting Options, Lifecycle Collections 08:52 08:52
  • play icon Hands on Demo - Exploring reports 07:25 07:25
  • play icon Hands on Demo - Set up GA4 Custom Events 05:00 05:00
  • play icon Hands on Demo - Conversions, Audiences, DebugView 07:20 07:20
  • play icon Hands on Demo - Advertising 06:42 06:42
  • play icon Hands on Demo - Explorations/Insights 02:46 02:46
  • play icon Hands on Demo - Lifecycle and Users 04:48 04:48
  • play icon Google Big Query Connections 03:25 03:25
  • play icon Demo - BigQuery Data Integrations 06:45 06:45
  • play icon Google Ads 01:15 01:15
  • play icon Demo - Google Ads 01:53 01:53
  • play icon Google Signals 04:52 04:52
  • play icon Demo - Google Signals 07:12 07:12
  • play icon Certification Options 01:14 01:14
  • play icon Segment Summary 02:46 02:46
  • play icon Review Questions 2 02:35 02:35
  • play icon Resources 00:56 00:56
  • play icon Course Closeout 00:31 00:31

Instructor Details

Stone River eLearning

Stone River eLearning

At Stone River eLearning, technology is all we teach. If you're interested in IT, programming, development or design - we have it covered. 

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