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Google Analytics 4

Start using the latest version of Google Analytics Reports called GA4 with confidence

  Stone River ELearning

   Marketing, Analytics & Automaton, Google Analytics

  Language - English

   Published on 05/2022

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  • Course Introduction
    00:19
    Preview
  • Instructor Introduction
    01:12
    Preview
  • Course Overview
    02:16
    Preview
  • Pre Reqs
    03:10
  • Segment 1 Fundamentals of Google Analytics 4
    01:48
  • What is a Digital Product
    01:31
  • Google Marketing Platform
    01:29
  • Google Analytics Overview
    11:13
  • Google Analytics 4 Overview
    11:03
  • Whiteboard Discussion - How Does GA work?
    05:47
  • Comparing GA3 and GA4
    13:37
  • Whiteboard Compare Data Models
    02:46
  • Demo - GA Console Walkthru
    09:26
  • Admin Panel
    02:19
  • Demo - Admin Panel
    01:44
  • Tag Manager
    07:29
  • Demo - Tag Manager
    03:06
  • Segment Review
    02:09
    Preview
  • Review Questions
    01:36
  • Segment 2 - Advanced Topics with Google Analytics 4
    00:48
  • Upgrading and Running Parallel
    03:32
  • Whiteboard Discussion -Parallel
    02:47
  • Demo Console Parallel
    03:37
  • Hands on Demo - Install GA4 on a Live Site
    21:06
  • Understand Reporting Options, Lifecycle Collections
    08:52
  • Hands on Demo - Exploring reports
    07:25
  • Hands on Demo - Set up GA4 Custom Events
    05:00
  • Hands on Demo - Conversions, Audiences, DebugView
    07:20
  • Hands on Demo - Advertising
    06:42
  • Hands on Demo - Explorations/Insights
    02:46
  • Hands on Demo - Lifecycle and Users
    04:48
  • Google Big Query Connections
    03:25
  • Demo - BigQuery Data Integrations
    06:45
  • Google Ads
    01:15
  • Demo - Google Ads
    01:53
  • Google Signals
    04:52
  • Demo - Google Signals
    07:12
  • Certification Options
    01:14
  • Segment Summary
    02:46
  • Review Questions 2
    02:35
  • Resources
    00:56
  • Course Closeout
    00:31

Description

Learn how to set Up Google Analytics 4 and get the most out of it right away. Google Analytics has been around for over 15 years, and in that time, it’s helped small businesses and enterprises alike derive value from data that’s generated with web traffic. But with the release of Google Analytics 4 (GA4), the way of analyzing your data has changed significantly, with updates to everything from the user interface and data models to capabilities and implementation. And users can now leverage enterprise features that were previously only available in Google Analytics 360: for example, BigQuery integration, funnels, and unsampled data are now available to everyone at no cost.

You’ll learn how to set up GA4 to provide comprehensive and actionable insights—and discover tips and tricks that will help you articulate your goals, increase conversions, and use your digital products to improve your business. Focusing on the reporting sections within GA4 that have the greatest impact on digital products, you’ll find out how to get to the relevant data, analyze it, and even export it outside GA4 to investigate further with BigQuery.

And if you’re interested in taking the Google Analytics exam, you’ll also get a concise reference guide and practice questions to help you prepare.

Who is This Course For?

  • Bloggers
  • Digital Product Owners
  • Affiliate Marketers

Business owners, entrepreneurs or product managers who want to maximize the performance of their digital products.

Anyone looking to master the fundamentals to be able to obtain insights that can be gathered with Google Analytics 4 to drive their business decisions.

What Will I Get ?

  • Why Google Analytics 4 is a game changer for both small business and individual digital product owners
  • How to set Up Google Analytics to Collect Actionable Data Results
  • Identify How to Track the Success of Your Marketing Campaigns with Tagging
  • How to export data from Google Analytics to Google BigQuery.
  • Upgrade from Universal Analytics to GA4
  • How to connect Google Analytics to Google Signals, Google Ads and BigQuery.
  • Document Insights and Make Data Driven Decisions to Grow your digital product

Requirements

  • Participants should have a website, blogging site, mobile application to use with Google Analytics
  • A basic understanding of using Google Chrome in order to install extensions
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