Tutorialspoint

April Learning Carnival is here, Use code FEST10 for an extra 10% off

Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts

person icon Trevor Ginn

4.2

Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts

Learn How to Use Google Search, Display, Shopping & YouTube Ads to Increase Sales, Traffic & Leads - Basic to Advanced

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Trevor Ginn

category icon Marketing,Digital Marketing,Google Ads (Adwords)

Lectures -37

Resources -33

Duration -3.5 hours

4.2

price-loader

30-days Money-Back Guarantee

Training 5 or more people ?

Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.

Course Description

Learn how to promote your business using Google Ads – the world's leading online advertising platform and a great opportunity for entrepreneurs.

Use Google Ads to promote your business and boost your income. You don't need any prior knowledge of online advertising or technical skills - if you can use a web browser, you are good to go!

This course is by Trevor Ginn, a successful online retailing entrepreneur who runs an online business that sells over $4 million/year. Trevor Ginn has over ten years of experience selling online. The course covers:

  • Account setup

  • Setting goals and objectives

  • Search Campaigns

  • Display Campaigns

  • Shopping Campaigns

  • Google Merchant centre

  • Reporting and Metrics

  • Targeting

Each section has a written course summary, and once purchased, this course is available to students forever.

Course content and overview

This course is for you if you are a Google Ads newbie or an experienced advertiser looking to improve your sales. You will learn about how to use Google Ads from start to finish. The course comprises over 10 detailed sections, each tackling an aspect of the Google Ads platform. At the end of the course, you will be able to:

  • Select the right campaign type for your objectives

  • Create successful Google Ads campaigns

  • Target your ads effectively

  • Create compelling Ads

  • Understand key metrics and generate product reports

  • Optimize your ads for better performance

This course distills the instructor's enormous experience in online advertising and eCommerce with 40+ digestible lessons. He is always happy to answer email questions and loves hearing from students.

Who this course is for:

  • This course is suitable for people who are new to Google Ads, but will also be of interest to existing users who are looking to improve their sales.
  • This course includes downloadable guides which are a great reference for sellers of all abilities.

Goals

What will you learn in this course:

  • How to use Google Ads to drive traffic and sales for your business

  • Understand the main campaign types

  • Track your performance and understand key metrics

  • Launch successful Google Ads campaigns

  • Create your first Google Ads campaign

  • Optimize your campaigns for the best performance

Prerequisites

What are the prerequisites for this course?

  • No prior knowledge or experience of selling online is required before starting this course. You will, however, require basic computer and internet skills.

  • A computer with an internet connection! You will also need a text editor (e.g. Microsoft Word or Google Docs) and a spreadsheet (e.g. Microsoft Excel or Google Sheets).

Google Ads (Adwords) Masterclass - Pay-Per-Click PPC Adverts

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction to Google Ads
4 Lectures
  • play icon Welcome to the course! 03:22 03:22
  • play icon Why Google Ads 03:55 03:55
  • play icon Search Engine Marketing: Search Engine Optimisation and Paid Search 05:28 05:28
  • play icon Intro to Google ads 04:03 04:03
Google Ads Basics
4 Lectures
Tutorialspoint
Creating Google Ads campaigns
5 Lectures
Tutorialspoint
Search Ads
7 Lectures
Tutorialspoint
Display Ads
3 Lectures
Tutorialspoint
Google Shopping Ads
6 Lectures
Tutorialspoint
Reporting and Analytics
5 Lectures
Tutorialspoint
Tools
2 Lectures
Tutorialspoint
Performance Max Campaigns: Google Ads Quick Start!
1 Lectures
Tutorialspoint

Instructor Details

Trevor Ginn

Trevor Ginn

e


Course Certificate

Use your certificate to make a career change or to advance in your current career.

sample Tutorialspoint certificate

Our students work
with the Best

Related Video Courses

View More

Annual Membership

Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses

Subscribe now
Annual Membership

Online Certifications

Master prominent technologies at full length and become a valued certified professional.

Explore Now
Online Certifications

Talk to us

1800-202-0515