Facebook Marketing Essentials

person icon International Open Academy

Facebook Marketing Essentials

Master Facebook so you can grow your business, reach new customers and drive sales

updated on icon Updated on Nov, 2023

language icon Language - English

person icon International Open Academy

architecture icon Facebook Marketing,Facebook,Facebook Training,Facebook Ads,Marketing

Lectures -27

Duration -3 hours


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Course Description

Follow the steps in this Facebook Marketing Essentials course to get the maximum results from the largest social media platform in the world. This course has been created by social media manager Latasha James, who has worked with Fortune 500 companies and startups. She loves helping businesses like yours double their income.

In this video course, you will learn how to create a Facebook business page with strong branding and the right message, get more likes on Facebook organically, create engaging content, troubleshoot common problems, launch Facebook ads that target the right people, and measure analytics to get invaluable insight into your viewers.

Whether you own a business or want to be a digital marketing manager, this course will help you. Tap into Latasha's vast knowledge to fast track your way to mastering Facebook for business. Our Facebook marketing course is all you need to put your company in front of customers looking for exactly what you have to offer.


What will you learn in this course:

  1. Facebook Marketing Proficiency: Master the essential techniques and strategies to effectively market products and services on Facebook.

  2. Increase Brand Engagement: Learn how to create engaging content, run successful ad campaigns, and build a loyal audience on the platform.

  3. Measure Campaign Success: Acquire the skills to analyze Facebook insights and metrics, enabling data-driven decisions for improved marketing performance. 


What are the prerequisites for this course?

This Facebook Marketing Essentials course is open to all, with no formal entry requirements.

Facebook Marketing Essentials


Check out the detailed breakdown of what’s inside the course

Module 1: Making The Most Out Of Your Facebook Page
6 Lectures
  • play icon Meet your tutor, social media manager, and YouTuber, Latasha James 01:09 01:09
  • play icon How this course will help you 01:47 01:47
  • play icon Your industry focused Facebook page setup 12:08 12:08
  • play icon Creating great branding for your Facebook page 12:32 12:32
  • play icon Using Facebook as your CRM 10:18 10:18
  • play icon Additional Facebook features 05:27 05:27
Module 2: Building A Successful Content Strategy
5 Lectures
Module 3: Mobilizing Facebook Groups
5 Lectures
Module 4: Facebook Ads Optimized
5 Lectures
Module 5: All-important Analytics
6 Lectures

Instructor Details

International Open Academy

International Open Academy

International Open Academy or IOA is an educational membership platform for people looking to upgrade their professional and personal skills or launch a new freelance career with marketable qualifications. It offers 1.5m members affordable access to an ever-expanding library of premium content, with 200+ online courses currently available.

Fueled by the energy of creative people working on the same mission, IOA strives to keep its content captivating and entertaining by partnering with engaging educators and popular YouTube, Instagram & TikTok creators to deliver learnings in a supportive environment.

Its courses carry international accreditation to ensure educational standards and facilitate professional development. Its certificates increase the market value of graduates. IOA training is recognized and accepted by professional member bodies and academic institutions worldwide.

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