Store Design and Visual Merchandising ( Second Edition )

person icon Business Expert Press

Store Design and Visual Merchandising ( Second Edition )

Store Design and Visual Merchandising


This eBook includes

Formats : PDF (Read Only)

Pages : 234

ISBN : 9781631571121

Language : English

About the Book

Book description

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and  service businesses. In the newly revised and  expanded  edition of this book, you will learn some of the shopper  marketing  secrets from the authors about how you can   design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for   products, and how you can make them find the products you want them to see. You will also be able to   appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and   psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of
ready-to-serve recipes for your own store design and visual merchandising process.

Store Design and Visual Merchandising ( Second Edition )

eBook Preview

Author Details

user profile image

Business Expert Press

Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.


Our students work
with the Best

Related eBooks

View More

Annual Membership

Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses

Subscribe now
People having fun around a laptop

Online Certifications

Master prominent technologies at full length and become a valued certified professional.

Explore Now
People having fun around a laptop

Talk to us