Stand Out!!

The Secrets of Branding for A New Generation

person icon BRIAN McGURK

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

architecture icon STAND OUT,Branding,Planning


This eBook includes

Formats : PDF (Read Only)

Pages : 168

ISBN : 9781637421239

Language : English

About the Book

Book description

Stand Out!! uncovers the secrets of brand success and explores less traveled paths in the world of branding.

This book:

  • uncovers the secrets of brand success
  • introduces ‘Generation B’ - today’s generation of brand natives
  • challenges current paradigms
  • reveals the roots and rationale of financial brand valuation
  • presents a range of popular valuation methods and approaches
  • explains the conditions for brand value growth

The forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, Stand Out!! makes the case for ongoing brand stewardship in the life of an organization and concludes with a focus on brand leadership and the key principles, truths, and challenges that influence brand success.

This book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by:

  • supporting tables
  • illustrative charts
  • case examples
  • expert tips
  • real-life experiences
  • pull-out quotes
  • “word wizard” brand glossaries

Stand Out!! is an invaluable resource for the business masses – for any business owner, executive, student, or branding practitioner seeking to be apprised of the latest learnings, insights, and innovations in professional brand thinking and practice.

Stand Out!!

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Author Details

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Business Expert Press

Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.


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