Learn Digital Marketing (Vol 3.0)

Search Engine Marketing (SEM)

About the Book

Learn Digital Marketing is a six-volume book series to help it’s readers understand the basics of Digital Marketing and be able to execute Digital Campaigns by themselves.

Learn Digital Marketing - Vol 3 covers all you need to know about Google Search Ads as a beginner. You will learn Search Campaign Creation, Ad Ranking, Reporting and more.

These e-books are written in an easy-to-understand manner and each topic is explained using multiple screenshots to help you practice the learnings practically and not just theoretically. An extremely pragmatic handbook/ guide for all those looking for a career in Digital Marketing, starting their own businesses, looking to change careers and traditional marketers wanting to upskill themselves.



  • 1. Google Ads Account
  • 2. Campaign Creation
  • 3. Campaign Objectives
  • 4. Google Ad Types
  • 5. Google Search Campaign
    • a. Campaign Format
    • b. Bidding Strategies
    • c. Ad Extensions
    • d. Ad Groups
    • e. Keyword Match Types
    • f. Search Ads
  • 6. Adding Campaign Budget
  • 7. Campaign Dashboard & Analysis
  • 8. Ad Ranking Process
  • 9. Conversion Rate Optimization/ Campaign Optimization
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Author Details

Adit Chouhan is a passionate Digital Marketer, an Author, a Digital Marketing Trainer, a Public Speaker, a Coprporate Anchor and an Actor. He is currently working as a VP - Biz Ops at a global digital marketing agency. He was heading a digital marketing agency earlier for 5 years during his total work experience of 17+ years. He is also the Founder of World Digital Conclave, an initiative to bring together the global community of digital marketers and technology professionals to learn from each other and grow together. Adit has published three books earlier - one on traditional marketing tricks of the trade, another on crypto currency trading 101s and recent one a Digital Marketing Handbook with an international publisher. First two books mentioned are available on Amazon, Flipkart and many other platforms. He is regularly featured in media and speaks at various events and institutes on digital marketing. He can be reached at adit@aditchouhan.com. Follow Adit Chouhan on LinkedIn – https://www.linkedin.com/in/aditchouhan/ Facebook – https://www.facebook.com/theaditchouhan/

Learn Digital Marketing (Vol 3.0)
This eBook Includes
  • Formats PDF (Downlodable)
  • Pages 60
  • ISBN ACTP301022
  • Edition 1st