Learn Digital Marketing (Vol 3.0)
Search Engine Marketing (SEM)
Language - English
Updated on Nov, 2022
About the Book
Book description
Learn Digital Marketing is a six-volume book series to help it’s readers understand the basics of Digital Marketing and be able to execute Digital Campaigns by themselves.
Learn Digital Marketing - Vol 3 covers all you need to know about Google Search Ads as a beginner. You will learn Search Campaign Creation, Ad Ranking, Reporting and more.
These e-books are written in an easy-to-understand manner and each topic is explained using multiple screenshots to help you practice the learnings practically and not just theoretically. An extremely pragmatic handbook/ guide for all those looking for a career in Digital Marketing, starting their own businesses, looking to change careers and traditional marketers wanting to upskill themselves.
Goals
TOPICS COVERED – VOL III
- 1. Google Ads Account
- 2. Campaign Creation
- 3. Campaign Objectives
- 4. Google Ad Types
- 5. Google Search Campaign
- a. Campaign Format
- b. Bidding Strategies
- c. Ad Extensions
- d. Ad Groups
- e. Keyword Match Types
- f. Search Ads
- 6. Adding Campaign Budget
- 7. Campaign Dashboard & Analysis
- 8. Ad Ranking Process
- 9. Conversion Rate Optimization/ Campaign Optimization
- BIBLIOGRAPHY
- 25 TOOLS YOU SHOULD KNOW
- BONUS INFOGRAPHIC
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Author Details
Adit Chouhan
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