Learn Digital Marketing (Vol 2.0)

person icon Adit Chouhan

Learn Digital Marketing (Vol 2.0)

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This eBook includes

Formats : PDF (Downlodable)

Pages : 45

ISBN : ACTP261022

Edition : 1st

Language : English

About the Book

Book description

Learn Digital Marketing is a six-volume book series to help it’s readers understand the basics of Digital Marketing and be able to execute Digital Campaigns by themselves.

Learn Digital Marketing - Vol 2 covers Search Engine Optimization in detail. You will learn Keyword Research, On-Page SEO, Off-Page SEO, Local SEO and App Store Optimization techniques to bring your websites to the top of Search Engine Results. Also, find the latest updates from Google to the date of publishing listed for your read.

These e-books are written in an easy-to-understand manner and each topic is explained using multiple screenshots to help you practice the learnings practically and not just theoretically. An extremely pragmatic handbook/ guide for all those looking for a career in Digital Marketing, starting their own businesses, looking to change careers and traditional marketers wanting to upskill themselves.



  • On-Page Optimization
  • Sitemap.xml
  • Robots.txt
  • Submitting Sitemap and Robots.txt
  • Keyword Research
  • Meta Title
  • Meta Description
  • Meta Keywords
  • Header Tags
  • Image Name & Alt Tags
  • Body Content
  • Core Web Vitals
  • Other Important Factors
  • Process for On-Page SEO Implementation
  • Google Webmasters Tool (GWMT) or Google Search Console (GSC)
  • Off-Page Optimization
  • Important Terms
  • Backlink Strategy and Tactics
  • Local SEO
  • App Store Optimization (ASO)




Learn Digital Marketing (Vol 2.0)

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Author Details

Adit Chouhan

Adit Chouhan

Adit Chouhan is an Author, Entrepreneur, Digital Marketer, Marketing Coach and a Professional Corporate Anchor. Adit has been a Marketer for more than 17 years and comes with a valuable experience from various sectors like Digital, Retail, Real Estate, Events, Outdoor Media and Business Consulting. Adit is currently working as a Vice President - Business Operations (Digital) with an MNC in Pune. Prior to this, he was running a Digital Marketing Agency called The Clicks Technologies (TCT). He worked with many other companies prior to his Entrepreneurial stint. 

Adit is also the Founder of World Digital Platform (WDC) – an invite-only platform for mid and senior-level professions in the fields of Digital Marketing and Technology. It is envisaged to be a knowledge-sharing and networking platform for the community where members can learn from each other, attend community events and grow in their professional lives.

He is also a pragmatic Trainer and has trained more than 3000 students and working professionals in Digital Marketing. Adit is regularly invited by many institutes/ corporates to take 1-10-day workshops or as a speaker on Marketing/ Digital Marketing with the students/ employees. Some of these institutes are IIM Bengaluru, Symbiosis Institute of Business Management Pune, MIT World Peace University Pune, K J Shroff Mumbai, Christ College Pune, RIIM Pune and many more.

An Electronics and Communication Engineer, Adit completed his post-grads in Marketing and Finance from Symbiosis Institute of Digital &  Telecom Management, Pune and finally found his calling in Digital Marketing and Tech. Adit had his first quick entrepreneurial stint when he started Cornucopia Events and Entertainment in Mumbai in 2009. An Entrepreneur at heart, Adit also enjoys hosting events as a professional Anchor whenever an opportunity arises. More about him is available at www.aditchouhan.com. 

Adit has authored three books till now. His first book is on marketing and is called ‘MARKETING – Tricks of the Trade They Won’t Teach You at B-Schools!’. Published by Rupa Publications, the book is available at all online portals like Amazon, Flipkart, Snapdeal etc and Crossword and all other major offline Book Stores in India as well. And, received major appreciation for its straight-forward, new age, friendly and pragmatic content. The book is a first-of-its-kind practical guide to marketing, focused towards helping management students, fresh marketing professionals and young entrepreneurs understand the day-to-day on-the-job nuances of marketing and speed up their career growth. The book was launched by Padma Bhushan Dr S. B. Mujumdar, Founder and President, Symbiosis, in Pune along with other chief guests and at Mumbai University by esteemed guests during its Mumbai Launch. His second book, with Rupa Publications, is a quick e-book, a guide to Cryptocurrency Trading in India and is called 'Make Money From Bitcoins! 

His third book is a Digital Marketing Handbook published with an International Publisher primarily focusing on corporates in the European region. The book is doing very good in that part of the world and Adit has been praised by the publishers for his books.

Adit has been featured on ET NOW, Bloomberg UTV, Mumbai Mirror, Hindustan Times Main - Delhi/Jaipur Edition, Radio Mirchi, Femina Pune, Hindustan Times Café, DNA, Citadel Magazine – Magna Publications (5-page interview), Navbharat Times and many more media dailies and portals for his passion towards Marketing/ Digital Marketing as well as his book.

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