Hotel Revenue Management

person icon Business Expert Press

Hotel Revenue Management

The Post-Pandemic Evolution to Revenue Strategy

person icon DAVE ROBERTS

ebook icon Business Expert Press

language icon Language - English

updated on icon Updated on Oct, 2022

architecture icon Revenue,Strategy,Hotel Management


This eBook includes

Formats : PDF (Read Only)

Pages : 148

ISBN : 9781637421918

Language : English

About the Book

Book description

This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.

The discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales & marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy.

As more of the tactics of revenue management are executed through automation and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.

Hotel Revenue Management

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Business Expert Press

Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.


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