Highly Effective Marketing Analytics
A Practical Guide to Improving Marketing ROI with Analytics
Language - English
Updated on Oct, 2022
About the Book
Book description
Highly Effective Marketing Analytics infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.
The book reveals why marketing analytics has not yet kept its promise and clarifies confusion and misunderstanding surrounding marketing analytics. Highly Effective Marketing Analytics is a highly practical and pragmatic how-to book.
The author illustrates step by step many innovative, practical, and cost-effective methodologies to solve the most challenging real-world problems facing marketers in today’s highly competitive omnichannel environment.
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Business Expert Press
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