E Commerce for Entrepreneurs

E Commerce for Entrepreneurs

Launch your E-commerce startup with strong technology and digital marketing

person icon Dr. Sudeshna Chakraborty

ebook icon BPB Publications

language icon Language - English

updated on icon Updated on Jan, 2021

architecture icon Development,Ecommerce


This eBook includes

Formats : EPUB, PDF (Downlodable)

Pages : 168

ISBN : 9789389898408

Language : English

About the Book

Book description

Step-by-step guide to learning the role of E-commerce in our economy

Key Features

● Hands-on with the concept of E-Commerce and E-Business.
● Understand the know-how of working of E-Commerce framework.
● Learn the type of E-Payment system and its mechanism.
● Understanding Brand building and Digital Marketing methods.


Electronic Commerce (E-Commerce) is a new way of carrying out business transactions through electronic means in general and the Internet environment by supporting this industry in particular, has been proving its potential benefits and effective contribution to the socio-economic growth. As an essential part of the “Digital Economy”, E-Commerce plays a key role in opening the door to the 21st century, the new era of the knowledge-based economy.
In this book, you will understand the basic concepts of E-Commerce and E-Business. The Internet has the broadcasting capability and is a mechanism for information dissemination and a medium for collaboration and interaction between individuals through computers irrespective of geographic locations. The motive of this book is to present an introduction to
E-Commerce and E-Banking industry. It will cover the key E-Banking concepts, changing dynamics, implementation approaches, and management issues in the E-Banking industry and Brand building.

What will you learn

● Understand the different models of E-Commerce.
● Get to know more about the various types of Electronic Payment Systems.
● Understand the security issues in Electronic Payment Systems.
● Get familiar with the concept of Electronic banking and Online publishing.
● Understanding how Digital marketing can impact on E-Commerce.

Who this book is for

This book is for everyone interested in knowing more about E-Commerce. Existing professionals associated with the E-Commerce industry can use this book as a reference guide.

Table of Contents

1. Describe the concept of E-commerce and E-business
2. Understand the E-commerce framework
3. Learn the various functions of E-commerce
4. Describe the models of E-commerce
5. Describe the concept of the Internet and its use in E-commerce
6. Define the various types of electronic payment systems
7. Understand the security issues in electronic payment system
8. Learn the concept of electronic banking and online publishing
9. Describe the methods of brand building in the market
10. Understand the role of digital marketing in brand building

E Commerce for Entrepreneurs

eBook Preview

Author Details

BPB Publications

BPB Publications

BPB is Asia's largest publishers of Computer & IT books. For the last 63 years BPB has been a friend, philosopher and guide for programmers, developers, hardware technicians, IT Professionals who have made things happen in the IT World.

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