Digital Privacy in the Marketplace
Perspectives on the Information Exchange
Language - English
Updated on Oct, 2022
About the Book
Book description
Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about
by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on
both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
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Business Expert Press
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