Customer Lifetime Value Critical Capabilities

person icon Gerard Blokdijk

Customer Lifetime Value Critical Capabilities



This eBook includes

Formats : PDF (Read Only)

Pages : 489

ISBN : AS-00100015

Language : English

About the Book

Book description

Look inside the guide:

Make sure the customer experience and operations department (CXO) advanced analytics team is focused on the creation of customer value through the use of data science and deep analytics to influence and lead major initiatives across CXO business units and partners, drive strategy creation and support existing customer planning and forecasting in partnership with finance, pricing, it and various business units.   


Ready to use prioritized Customer Lifetime Value requirements, to:
  • Maximize the lifetime value of the customers you want.

  • Predict and evaluate the overall lifetime value of a customer.

  • Determine what is distinctive about different groups.

  • Balance short-term results with long-term customer lifetime value.

  • Build the organization you need to deliver results.

  • Mitigate against downward migration of spending/optimize customer lifetime value.

  • Use the indicators to identify and segment your customers.

  • Measure and evaluate customers.

  • Increase a customers lifetime value.

  • Get the machine to create better models.


The Art of Service has identified and prioritized Customer Lifetime Value critical capabilities and use cases to assess and use. Leaders can select those results that best align with their business needs before implementing a solution.

The Art of Service's Critical Capabilities evaluates and prioritizes hundreds of results to help with the outcome selection process.

This Critical Capabilities guide will enable leaders to shortlist hundreds of appropriate results fast, because they are uniquely ready-to-use prioritized, starting with the 'Must Have' category; the most urgent and critical priorities.

This Guide will help you plan and manage your Customer Lifetime Value roadmap.
Table Of Contents

About The Art of Service 

Customer Lifetime Value Critical Capabilities, Meaningful Metrics And Their Prioritization 


Prioritization Of Requirements 

The Prioritization Categories Are: 

  • Must Have 
  • Should Have 
  • Ought to Have 
  • Might Have 
  • Could Have 

Use In New Product/Service/Process Development  


The Critical Customer Lifetime Value Capabilities And Their Priorities: 

  • Priority - Must Have # 
  • Priority - Should Have #
  • Priority - Ought to Have # 
  • Priority - Might Have # 
  • Priority - Could Have # 


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University of California, Santa Barbara, Coinbase, All Points Logistics, US Internal Revenue Service, REI, HP, NVIDIA, JetBlue Airways Corporation, Drift, ViaSat, Workday, Securitas, TriMet, Kochava, Department of Administrative Services, Collins Aerospace, Lonza, Inter-Con Security Systems, Amazon Dev Center U.S., Inc., Walmart, Cand A, Wyndham Destinations, Transamerica, Divvy, Lucid Motors, Google, Microsoft, ONX, Walker Information, Collective Health, Windstream Communications, Box, Amazon Web Services, Inc., T-Mobile, Happy Returns Inc, Macy’s, Egnyte, Mailchimp, Mitchell International, Qualtrics, South Jersey Industries, Xanterra Travel Collection, Southfield CDJR, Carlisle Companies, Lead Forensics, Signet Jewelers, AppFolio, Wayfair, ActiveCampaign, Ken Garff Nissan of Orem, coty, CACI

Customer Lifetime Value Critical Capabilities

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Gerard Blokdijk

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