Corporate Branding in Facebook Fan Pages

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Corporate Branding in Facebook Fan Pages

Ideas for Improving Your Brand Value


This eBook includes

Formats : PDF (Read Only)

Pages : 150

ISBN : 9781606499429

Language : English

About the Book

Book description

In  Corporate Branding in Facebook Fan Pages: Ideas for   Improving Your Brand Value, the authors show how   companies can improve their brand value by fostering their online  corporate reputation. Communication actions on   Facebook fan pages are an important tool on the road to reputation.   Considering that reputation is essentially the long-term  image of a brand, the book suggests strategies for improving this   image in the short term by nurturing engagement with  consumers. Word of mouth (WOM) is an important tool for creating and  replicating the image of a trustworthy company, and these repeated  images can result in a solid reputation or increased brand value. Also addressed is how company’s strategies influence this process, and how online communication benefits from the integration of the manager’s vision with communication

Corporate Branding in Facebook Fan Pages

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Business Expert Press

Since 2008, Business Expert Press has been providing business students and professionals with precise, business information written by experts in their fields. Available in both print and eBook formats, our books can be obtained by consumers through a variety of sources including direct purchase on our website and major online bookstores. Business librarians can purchase our entire Digital Library, published and updated annually, in total, or in various configurations such as topical e-collections or custom bundles, through perpetual access or subscription.


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