Conducting Market Research for International Business
New marketing opportunities in foreign markets.
Language - English
Updated on Oct, 2022
About the Book
Book description
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
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Business Expert Press
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