Born Global Firms
A New International Enterprise
Language - English
Updated on Oct, 2022
Enterpreneurship,Business Strategy,Enterpreneurship Fundamentals
About the Book
Book description
This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon - international entrepreneurship.
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Business Expert Press
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