A Strategic and Tactical Approach to Global Business Ethics, Second Edition

The inclusion of ethically driven elements into the strategic planning process of multinational  corporations (MNCs) is an emerging consideration in the modern era of   globalization. Firms pursuing   cross-border   activities in any   capacity, and to   whatever degree or scale, are increasingly coming into contact with   differences in morally applied decision making that affects their operational success and  sustainability. The  choices made require the use of clear and  unambiguous codes of  conduct for embedded  managers abroad. The  implementation of a properly   administered code,   coupled with a program of corporate social   responsibility (CSR), can add value
to a company, while its misapplication or exclusion can diminish value.