Digital copywriting in 90 minutes: a beginner’s guide

Whether you’re starting a business and need inspiration for your website, or want a new career as a copywriter, this course will give you all the tools and techniques you need to create great digital copy in just 90 minutes.

During the recordings we’ll work through how to improve your content writing from start to finish, taking an existing webpage and systematically re-writing it step-by-step. You’ll learn how to plan, create and maintain content that connects your audience’s needs to your business’s product. We’ll also cover the importance of SEO, accessibility and how to use content to shepard your user from awareness through to conversion.

This course is ideal for anyone who wants to create better emails, blogs or websites, and is built from my experience across the B2B, B2C, public and not for profit sectors. 

You don't need any experience of copywriting to enrol, just a piece of content you've written, or an idea for a piece of content you'd like to write, and a commitment to putting in the time to make it better. So if you’re ready to learn some basic tried and tested copywriting methods in 90 minutes, hit the ‘buy now’ button and get started.