Determine the Optimal Sales Channels to Grow your Business

In order to grow a successful business, you must determine the right sales channels for your business.  While the market and your competition might dictate which models are currently being used, we have found that exploring new channels of distribution can be a competitive advantage for you

We are going to take you through eight of the most popular sales channels (both direct and indirect). Those models are:

- Online / Direct to Consumer

- Retail

- Direct Sales (Inside and outside sales)

- Distributors

- Resellers

- Partners

- Manufacturers Rep / Independent Rep

- OEM / White Label

Learning Objectives

• The advantages and disadvantages direct and indirect channels   
• The selling models that will work best for your business   
• The keys to success with each of the selling models

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.