Define Your Product and MVP (Minimal Viable Product)

In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is.  We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is. 

This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success.  While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution.  In this exciting course, we are going to dive deep into your product strategy by first defining exactly what your product is.  

We will ask you a bunch of questions that will guide you to coming up with a clear definition of exactly what your product or service is.  This course will also give you ideas on how to get your customer (or potential customer) involved in the process which is critical to your success.  

While most entrepreneurs just think about their core product or service, we will expand your definition to consider what we call, the Whole Product, which includes your entire solution. 

Learning Objectives

• How to create a solid and robust product definition that will excite both customers and investors   
• How to create not just your core product or service but your Whole Product strategy   
• How to execute the MVP methodology so that you develop a product your customers really need

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.