Define and Size Your Market
Master the art of defining and sizing your market using proven methods that investors can understand, and you can apply to a financial plan.
Lectures -11
Resources -3
Duration -33 mins
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Course Description
Master the art of defining and sizing your market using proven methods that investors can understand, and you can apply to a financial plan.
When sizing your potential market, it's tempting to say the sky's the limit – but if your goal is an accurate projection, tighten the focus until you have a clear and specific picture. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.
Learning Objectives
- When defining my target market, should I go big or think small?
- How do I identify a market big enough to support my business?
- What calculations do investors use to determine whether they’ll see a viable return on investment?
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
- Market Sizing Explained 01:54 01:54
The Market Funnel Framework
1 Lectures
Define Your Market
4 Lectures
How to Size Your Market
3 Lectures
Workshop
1 Lectures
Support Materials
1 Lectures
Instructor Details
Ken Burke
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