Crush Your Competition - Key Strategies to Business Growth
Master the key strategies used to consistently crush your competition by studying your competitors and out smarting them every time.
Updated on Apr, 2024
Language - English
Lectures -25
Resources -2
Duration -1 hours
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Course Description
Your competitive strategy helps your business by guiding your positioning to make sure your business stands out, pushing you to iterate and outsmart the competition, helping you see where your competitors are weak so you can accentuate where you are strong, and making your competitive advantage defensible.
Too many business owners cover their eyes rather than keeping tabs on their competitors. That’s dangerous; competitors move fast and unless you open your eyes, they’ll leave you in their dust. Knowledge gained from your competitors can be used to create marketing strategies that take advantage of their weaknesses.
Learn to out beat your competition every time in the Crush Your Competition MasterClass. A course designed to teach you how to properly definie and segment your competition. This course will also teach you how to define your businesses strengths, and to prioritize them to aid in the development a competitive advantage unique to you and your business.
Learning Objectives
- Why do I need competitors
- How can I identify opportunities within those segments?
- Which of my company’s strengths are most important to emphasize?
- Which companies are my competitors?
- What if I can’t find any competitors — or what if my company has too many?
- How can I fairly rank my company and my competitors?
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
What will you learn in this course:
- Why do I need competitors?
- Which companies are my competitors?
- What if I can’t find any competitors — or what if my company has too many?
- How can I identify opportunities within those segments?
- Which of my company’s strengths are most important to emphasize?
- How should I select competitors to include on the matrix?
- How can I fairly rank my company and my competitors?
Curriculum
Check out the detailed breakdown of what’s inside the course
Define and Segment Your Competition
8 Lectures
-
What it Means to Define and Segment Competition
05:21
05:21
-
Indirect Competition
03:35
03:35
-
Wallet Share
02:58
02:58
-
The Competitive Binder
05:09
05:09
-
You must have competition
04:09
04:09
-
Too much competition?
03:06
03:06
-
Nutrition Bar Market Case Study
04:33
04:33
-
Worshop - Define and Segment Your Competition
04:29
04:29
Build a Compelling Competitive Matrix
7 Lectures
Create a Unique Competitive Advantage
9 Lectures
Support Materials
1 Lectures
Instructor Details
Ken Burke
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