Create a Unique Competitive Advantage for Your Business
What do you offer your audience that no one else can?
Business,Business Plan,Business Strategy
Lectures -8
Resources -3
Duration -24 mins
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Course Description
What do you offer your audience that no one else can? Defining your unique competitive advantage is the foundation of a successful business launch. This course equips you with a framework for identifying your company's unique competitive advantage, from surveying the competitive landscape to pinpointing what sets you apart.
Learning Objectives
- How can I identify which aspects of my business are unique and relevant
- What attributes are commonly used to establish a unique competitive advantage
- How can I test whether I’ve chosen to highlight the right elements of my business
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
What will you learn in this course:
- How can I identify which aspects of my business are unique and relevant
- What attributes are commonly used to establish a unique competitive advantage
- How can I test whether I’ve chosen to highlight the right elements of my business
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
7 Lectures
- Unique Competitive Advantage Explained 06:18 06:18
- Unique Competitive Advantage - Company Examples 05:04 05:04
- How to Determine Your Unique Competitive Advantage 04:57 04:57
- Step 1 - Evaluate Your Strengths 01:40 01:40
- Step 2 - Evaluate Your Competitive Landscape 02:04 02:04
- Step 3 - Identify Your Unique Competitive Advantage 01:09 01:09
- Step 4 - Test Your Unique Competitive Advantage 03:42 03:42
Support Materials
1 Lectures
Instructor Details
Ken Burke
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