Create a Robust Financial Plan - Part 1 (The Fundamentals)

person icon Ken Burke

Create a Robust Financial Plan - Part 1 (The Fundamentals)

Learn the fundamentals of how to create a robust financial plan for your business that you can pitch to banks and investors.

updated on icon Updated on Oct, 2023

language icon Language - English

person icon Ken Burke

architecture icon Finance,Financial Modelling

Lectures -15

Resources -3

Duration -58 mins


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Course Description

Making money is the very reason your business exists – but often, entrepreneurs don't pay enough attention to the financials that drive the bottom line. Sound financial planning documents can not only win over investors; they're valuable tools for monitoring the company's progress toward profitability.

In this course we'll examine and counteract common mis-perceptions about financial planning, learn about different models for revenue and cost projections, and use worksheets to build the statements that matter most. 

We have included a full financial model that you can use to build a complete financial model for your business.  Please note this course does not walk you through how to use the model.  This course is intended to create a solid foundation so you can move on to create a financial forecast for our business.

Learning Objectives

  • What numbers do investors care about, and why?   
  • Which is better – a “top down” or “bottom up” planning approach?   
  • What is COGS, anyway – and what’s so important about it?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. 


What will you learn in this course:

  • Why can’t I outsource financials?
  • What numbers do investors care about, and why?
  • How do other parts of my business plan affect financial projections?
  • What do I need to make sound financial planning assumptions?
  • How could I be getting in my own way when it comes to financial literacy?
  • Which is better – a “top down” or “bottom up” planning approach?
  • What should I include in my revenue, staffing, and expense models?
  • How do my projections tie into the overall P&L?
  • What is COGS, anyway – and what’s so important about it?
  • Why do I need to track cash flow?
  • What does a balance sheet show that a P&L doesn’t?
Create a Robust Financial Plan - Part 1 (The Fundamentals)


Check out the detailed breakdown of what’s inside the course

Create a Robust Financial Plan
1 Lectures
  • play icon Financial Concepts Covered 05:09 05:09
Justifying Your Financials For Best Results
5 Lectures
Overcome Roadblocks to Financial Planning
2 Lectures
Create Your Financial Plan
6 Lectures
Support Materials
1 Lectures

Instructor Details

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Ken Burke

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