Create a Robust Financial Plan - Part 1 (The Fundamentals)

Making money is the very reason your business exists – but often, entrepreneurs don't pay enough attention to the financials that drive the bottom line. Sound financial planning documents can not only win over investors; they're valuable tools for monitoring the company's progress toward profitability.

In this course we'll examine and counteract common mis-perceptions about financial planning, learn about different models for revenue and cost projections, and use worksheets to build the statements that matter most. 

We have included a full financial model that you can use to build a complete financial model for your business.  Please note this course does not walk you through how to use the model.  This course is intended to create a solid foundation so you can move on to create a financial forecast for our business.

Learning Objectives

• What numbers do investors care about, and why?   
• Which is better – a “top down” or “bottom up” planning approach?   
• What is COGS, anyway – and what’s so important about it?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.