Craft an Inspiring Vision and Mission Statement

person icon Ken Burke

Craft an Inspiring Vision and Mission Statement

Learn how to craft and inspring vision and missions statement that compells readera, and helps to secure investors.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Ken Burke

architecture icon Business,Management,Arts & Crafts


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Course Description

Your business was likely born out of an audacious dream; vision and mission statements invite others to share that dream. Tools form this course will empower you to create vision and mission statements that inspire excitement. We provide strategies for articulating the lofty aims of the vision statement, the concrete components of the mission statement, and the philanthropic pledges of the social mission.

Learning Objectives

  • Why is it important to create a vision and mission statement?
  • What are the elements of a successful vision statement?
  • How can I validate my vision and mission statement?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. 


What will you learn in this course:

  • How can I convince investors my company excels against the competition?
  • Which of my company’s strengths are most important to emphasize?
  • How should I select competitors to include on the matrix?
  • How can I fairly rank my company and my competitors?
Craft an Inspiring Vision and Mission Statement


Check out the detailed breakdown of what’s inside the course

1 Lectures
  • play icon Demystifying Mission and Vision 01:39 01:39
Why Mission and Vision Statements Matter
5 Lectures
Craft Your Vision and Mission Statement
5 Lectures
1 Lectures
Support Materials
1 Lectures

Instructor Details

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Ken Burke

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