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Copywriting Masterclass

Created by John Colley, Last Updated 04-Jun-2021, Language:English

Copywriting Masterclass

Content Writing, Copy Editing, Proofreading and Copy Writing.

Created by John Colley, Last Updated 04-Jun-2021, Language:English

What Will I Get ?

  • 14 Essential Steps to Great Copywriting
  • How to use Copywriting Formulas to improve your Writing Skills
  • How to optimise your Content Writing with great Headlines
  • How to use images to support your Copy Writing
  • The essentials of Proofreading and Editing
  • Understand the Psychology of Copywriting
  • How to apply your Copywriting skills to Blogging
  • How to write effective Landing Pages
  • How to create amazing Video Sales letters as a Copywriter
  • The key formulae for Writing Editing Sales Letters, including a Case Study
  • How to combine your Promotional Video skills with your Copywriting
  • How to apply Content Writing Skills to Email
  • Copywriting: What you need to know to write great Headlines

Requirements

  • No Copywriting experience required
  • You do not need to be a Copywriter and actually, its probably better if you are not as this course is designed to help you starting from first principles.

Description

Copywriting is the key skill for the 21st Century: It applies to Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing.

If you can master copy writing - you can sell - Online or Offline.  This course reveals my Copy Writing Secrets - how to write Copy that Sells. 

Some call Copywriting "Ninja Writing" - but its not a Dark Art - its a formula and a process that you CAN master

This is the Perfect Copywriting Course for you to help you to improve your Writing Skills.

I SHOW YOU EVERYTHING YOU NEED TO GET STARTED AND SUCCEED!

If you have found Copywriting to be a difficult subject to grasp, then you have come to the right place to succeed and to achieve your goals efficiently and effectively. 

Now in Five Clear Sections:

  • BASICS - covering the basics of copywriting so that you have a foundation to work with
  • PSYCHOLOGY - so important in getting your customers to decide to buy from you
  • Online Courses - how to apply your newly found copywriting skills to your Online Courses course (if you are an instructor) - its a great case study if you are not
  • SEO - helping you understand how Copywriting and SEO work hand in hand in the world of online marketing
  • COPYWRITING FOR...: These sections cover a range of different formats from Blog Posts, Landing Pages, Sales Letters, Video Sales Letters, Promotional Videos, Email - with more to come

In this Course you will discover

  • 14 Essential Steps to Great Copywriting
  • How to use Copywriting Formulas to improve your Writing Skills
  • How to optimise your Content Writing with great Headlines
  • How to use images to support your Copy Writing
  • The essentials of Proofreading and Editing
  • Understand the Psychology of Copywriting
  • How to apply your Copywriting skills to Blogging
  • How to write effective Landing Pages
  • How to create amazing Video Sales letters as a Copywriter
  • The key formulae for Writing Editing Sales Letters, including a Case Study
  • How to combine your Promotional Video skills with your Copywriting
  • How to apply Content Writing Skills to Email
  • Copywriting: What you need to know to write great Headlines


COURSE BONUSES

Case Study - Step by Step guide to applying Copywriting to writing a Course Description

Case Study - Copywriting Step by Step Guide to a Course Sales Letter

WHY LEARN FROM ME?

I am your instructor, John Colley.  Over the past five years I have shared my knowledge and experience with over 70,000 students and I love sharing my knowledge and experience of Copywriting with you now.

I teach everything from my own experience and show you clearly what works and what does not.  I don't hold anything back in my courses so that you can have the sort of success that I have been fortunate to benefit from.

So what ever your core area of interest: Business Communication, Business Writing, Content Marketing, Content Writing, Freelancing, Sales Skills, Writing - Copywriting is a skill which you cannot afford NOT to master.

Enroll now - see if this course is for you and start becoming an expert at Copywriting today!

So

All the Best 

John 

Course Content

John Colley

John is a best selling online instructor, investment banker, international speaker and entrepreneur, whose eLearning courses have been featured on Forbes, The Economist and many other professional platforms.

My CV

Over a City of London Investment Banking Career of nearly 30 years, John, the Founder of Six Minute Strategist Consulting, has been teaching over 75,000 students on Udemy since 2013.

In his City career John has:

** Floated  companies on the London Stock Exchange

** Worked on British Government Privatisations

** Advised on Hostile Takeovers

** Originated a $300m acquisition in the Far East for a European cement company

** Originated deals for Private Equity Firms

** Raised capital for dozens of Technology companies from Start Ups to Mid Sized companies

** In Mergers and Acquisitions, sold public and private companies

** Worked closely with a wide range of Venture Capital and Private Equity Firms

** Founder and helped managed two Investment Banking Boutiques in London

With two degrees from Cambridge University (Bachelors and Masters), an MBA with Distinction from Cass Business School, John also graduated from the Royal Military Academy Sandhurst (the UK's West Point) as an Army Officer. His MBA Dissertation won the Tallow Chandler's Prize for the Best MBA Dissertation in his graduating year 1993.