Copywriting for Beginners Part 3 of 3: How to Persuade

person icon Alan Sharpe

Copywriting for Beginners Part 3 of 3: How to Persuade

Learn how to write copy that persuades people to buy. Copywriting secrets revealed.

updated on icon Updated on Sep, 2023

language icon Language - English

person icon Alan Sharpe

architecture icon Marketing,Copywriting,Paid Advertising


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Course Description

Your success as a copywriter depends on your ability to persuade.

As a salesperson behind a keyboard, your job is to persuade people to buy products and services. Your job as a copywriter is not to be clever, or witty, or to win awards. Your job is to persuade.  

Welcome to Copywriting for Beginners, Part Three of Three: Persuasion.  

I'm your instructor, Alan Sharpe.  

I got started as a copywriter in 1989.  

In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.  

I have written in all of the channels—offline, online, outdoor, mobile and broadcast.  

I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.  

I got married, bought a house, and raised two kids on my copywriting salary alone.  

In case you're wondering, I've been teaching copywriting since 1995.  

Why take this course

This course teaches you how to write copy that persuades people to buy.  

I teach you the tips and tricks I've learned in over 30 years of writing effective copy.  

At the end of this course, you’ll know how to write copy that generates results. You’ll know how to craft copy that persuades.  

Course structure

This course is divided into three sections.  

Section one is all about persuasion.  

  • You'll learn how to give your sales pitch a proven structure.

  • I'll show you how to write using features and benefits.

  • You'll learn how to write copy that overcomes objections.

  • We'll cover testimonials, guarantees, deadlines and other tactics that persuade people to buy.

Section two is all about offers.  

  • You'll discover why your copy needs an offer.

  • We'll look at the two main categories of offers.

  • And I'll share with you the many ways you can use offers to boost the power of your copy to persuade.

Section three is all about keeping your readers hooked.  

  • You’ll learn how to write subheads and photo captions that keep your potential buyers engaged in your copy.

  • I’ll show you how to make your copy more effective by making it conversational and personal.

This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter.  

I use dozens of examples from the real world of copywriting—both offline and online—to teach you to art of writing persuasive copy.  

Is this course for you?

I designed this course for copywriters who want to write persuasive copy, who want to write copy that doesn’t just entertain or inform—but generates results.  

If you need to write persuasive copy for a living, then this course is for you.  

Take this course

Learn more about the course by reviewing the course description and course outline below.  

Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.


What will you learn in this course:

  • Write persuasive copy
  • Write using features and benefits
  • Overcome objections
  • Overcome doubts with testimonials
  • Craft compelling offers
  • Use deadlines and guarantees to boost response


What are the prerequisites for this course?

  • You must know how to write in English
  • You must have a basic understanding of sales and marketing concepts
  • Ideally, have taken Copywriting for Beginners Parts 1 and 2
Copywriting for Beginners Part 3 of 3: How to Persuade


Check out the detailed breakdown of what’s inside the course

Write to Persuade
11 Lectures
  • play icon Give your sales pitch a proven structure 05:38 05:38
  • play icon Write with features and benefits 05:24 05:24
  • play icon Overcome objections 04:40 04:40
  • play icon Be Specific 03:49 03:49
  • play icon Differentiate 02:50 02:50
  • play icon Think Visually 05:56 05:56
  • play icon Overcome doubts with testimonials 03:38 03:38
  • play icon Get your testimonials right 03:34 03:34
  • play icon Give your buyer a deadline 01:45 01:45
  • play icon Offer a guarantee that hurts 03:29 03:29
  • play icon Follow these five tips for better body copy 02:11 02:11
Make Offers they Can't Refuse
6 Lectures
Keep Your Readers Hooked
5 Lectures

Instructor Details

Alan Sharpe

Alan Sharpe

Veteran direct response copywriter

Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.

Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.

Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.

If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you? 

Take my courses.

I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.

Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts, and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.

I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.

After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.

Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.

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