Copywriting for Beginners Part 2 of 3: Headlines & Openers
Learn the most important skill in copywriting : the ability to grab -- and keep-- attention.
Updated on Sep, 2023
Language - English
The most important skill in copywriting is the ability to grab attention.
You might have the best product or service in the world, and your promotional copy might be amazing, but if no one stops to read your headline, no one will stop to read your copy.
Welcome to The Copywriting Course for Beginners, Part Two of Three: Headlines and Opening Lines.
I'm your instructor, Alan Sharpe. I got started as a copywriter in 1989. In the years since then, I've worked as a freelancer and as an in-house copywriter at an ad agency.
I have written in all of the channels—offline, online, outdoor, mobile and broadcast. I have written print ads, radio commercials, email newsletters, sales letters, banner ads, product packaging, brochures, factsheets, case studies, slogans and plenty more for Apple, IBM, Bell, Re/Max, Hilton Hotels and hundreds of other clients worldwide.
I got married, bought a house, and raised two kids on my copywriting salary alone.
About the Course
This course teaches you how to do the toughest thing in copywriting—grab and keep attention. I teach you the tips and tricks I've learned in over 30 years of writing headlines and opening lines. At the end of this course, you will know how to write headlines that grab attention. And you'll know how to write opening lines that keep attention.
This course is divided into two sections.
Section one is all about headlines. You'll learn the two things that every headline you write must accomplish. I'll show you an original way to brainstorm headline ideas that are creative and original. You'll learn nine ways to write headlines that stand out and grab attention. We'll cover how to write offline headlines, online headlines, email headlines, and Google text ad headlines.
Section two is all about opening lines.
You'll discover why your opening lines is the most important line in copywriting, after your headline. We'll look at the many creative ways you can start your body copy. And I'll share with you the unique challenge I face in writing opening lines.
This course is filled with practical, step-by-step advice, tools, tips and tricks that I've learned over the years as a professional copywriter. I use dozens of examples from the real world of copywriting—both offline and online—to teach you to art of writing effective headlines and opening lines.
I designed this course for copywriters who want to be original, who want to avoid the many boilerplate, lame and formulaic ways of writing headlines and opening lines. If you need to write compelling headlines and original opening lines for a living, then this course is for you.
Learn more about the course by reviewing the course description and course outline below.
Watch the free preview lessons. Read the reviews from my satisfied students. Then enroll today.
Who this course is for:
- Copywriters who want to write original headlines and opening lines
- Copywriters who want to avoid the many boilerplate, lame and formulaic ways of writing headlines and opening lines
- Copywriters who need to craft effective Google text ad headlines
What will you learn in this course:
- Write offline and online headlines that grab attention
- Write opening lines that keep attention
- Brainstorm original headlines ideas
- Write compelling print headlines
- Write effective Google text ad headlines
- Write magnetic opening lines
What are the prerequisites for this course?
- Read and write English fluently
- Ideally, have taken Copywriting for Beginners Part 1
Check out the detailed breakdown of what’s inside the course
- Your Headline Must do Only Two Things 05:37 05:37
- How to Brainstorm Headline Ideas 05:37 05:37
- Headline Writing Tips 1, 2, 3 02:30 02:30
- Headline Writing Tips 4, 5, 6 02:28 02:28
- Headline Writing Tips 7, 8, 9 03:02 03:02
- Boost Email Open Rates with a Colon in Your Subject Line 03:24 03:24
- Write Good Negative Headlines 02:55 02:55
- Think Like a Search Engine to Write Better Headlines 04:55 04:55
- Google Text Ad Headline Writing Do's and Dont's 07:07 07:07
- How to Write a Google Text Ad Headline 09:36 09:36
Alan SharpeVeteran direct response copywriter
Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.
Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.
Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.
If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you?
Take my courses.
I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.
Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts, and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.
After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.
Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.
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