Copywriting Blunders: Do You Make these 10 Common Mistakes?
Improve your copywriting by eliminating the 10 most common (and most harmful) mistakes that wreck your copywriter career
Updated on Sep, 2023
Language - English
You know bad writing when you see it. You know that bad writing is flowery and verbose and full of convoluted sentences. You know that bad writing is filled with typos, grammatical mistakes, inconsistencies and poor reasoning.
But do you know what bad copywriting looks like? Do you know bad copywriting when you see it, or when you write it? This course teaches you the ten most common blunders that new and amateur copywriters make.
I’m Alan Sharpe, and I’m your instructor. I’ve been writing copy, and I’ve been teaching other folks how to write copy, since 1989. I’ve seen all of these mistakes, and I’ve even made a few of them myself.
The main benefit of taking this course is that you’ll learn how to spot the ten most common mistakes that wreck otherwise good copy. Once you learn them, you’ll avoid them.
You and I are going to look at 10 copy killers. Here they are:
Slow in getting to the point
No single-minded proposition
No logical flow
Claims without proof
No call to action
Some of these mistakes you already know about, and you don’t make them anymore. But a few of these blunders may have crept into your copy unawares. You’ll be glad to learn what they are, and you’ll be glad to know how to avoid ruining your copy with any of these common mistakes.
I designed this course mainly for aspiring copywriters and new copywriters. The perfect student is someone who is new to copywriting, and who is worried about making mistakes that make them appear incompetent. But this course is also for intermediate and senior copywriters who want to make sure their copy is clear, concise, and compelling.
You’ll see from the course description that there are ten copywriting blunders to avoid. But there’s actually an eleventh mistake as well. And that’s the mistake of not taking this course. Despite what some people say, what you don’t know CAN hurt you. These copywriting blunders will wreck your copy, and sink your career.
So take this course.
Who this course is for:
- aspiring copywriters
- anyone who hires freelance copywriters
- managers and supervisors who review copy
- copywriters who want a checklist to compare their copy against
What will you learn in this course:
- Understand the 10 most common mistakes amateur copywriters make
- Avoid 10 common mistakes in copywriting
- Write better copy
What are the prerequisites for this course?
- You must know how to write in English
- You must have a basic understanding of sales and marketing concepts
Check out the detailed breakdown of what’s inside the course
10 Copywriting Blunders to Avoid
- Course Overview 03:10 03:10
- Blunder 1: Slow getting to the point 05:30 05:30
- Blunder 2: No single-minded proposition 03:45 03:45
- Blunder 3: No logical flow 03:06 03:06
- Blunder 4: Redundancies 05:08 05:08
- Blunder 5: Generalities 06:36 06:36
- Blunder 6: Features only 06:11 06:11
- Blunder 7: Navel gazing 03:39 03:39
- Blunder 8: Claims without proof 07:17 07:17
- Blunder 9: No offer 03:48 03:48
- Blunder 10: No call to action 02:47 02:47
Alan SharpeVeteran direct response copywriter
Are you reading my bio because you want to improve your copywriting? Bonus. That makes two of us.
Are you looking for a copywriting coach who has written for Fortune 500 accounts (Apple, IBM, Hilton Hotels, Bell)? Check.
Do you want your copywriting instructor to have experience writing in multiple channels (print, online, direct mail, radio, television, outdoor, packaging, branding)? Groovy.
If you had your way, would your copy coach also be a guy who has allergic reactions to exclamation marks, who thinks honesty in advertising is not an oxymoron, and who believes the most important person in this paragraph is you?
Take my courses.
I'm Alan Sharpe. Pleased to make your acquaintance. I'm a 27-year veteran copywriter who has been teaching people how to write persuasively since 1989.
Through my conference workshops, copywriting classes, telephone seminars, webinars, trade journal articles, newsletters, blog posts, and in my many books, I have helped thousands of copywriters on four continents master the craft of persuading on paper and in pixels.
I taught myself the craft of advertising copywriting, and worked as a freelance copywriter as well as a senior copywriter for two advertising agencies. I sold everything from pump parts to utility trailers to digital video transmission systems and insurance services, working in every media. I even helped a client use direct mail to sell a coffee table book about Elvis Presley. Don't ask.
After working for a decade as a copywriter, I narrowed my focus to two specialties: writing direct mail letters for businesses, and fundraising letters for non-profits.
Now I'd like to help you write copy that gets noticed, gets read, and gets results. Let's get started.
User your certification to make a career change or to advance in your current career. Salaries are among the highest in the world.
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