Content Marketing is the new form, new age marketing methodology that leverages Internet as a medium to create and publish valuable, beneficial content on the web for users with the objective of promoting business. Multiple Media channels such as websites, blogs, social media, podcasts, web, mobile apps and email campaigns, to name a few, are extensively used to create, curate and publish valuable, beneficial content with a purpose to generate traffic, interact, communicate and engage with users and drive conversions.
The audience include but not limited to students, newbies, content marketing practitioners, and professionals working in marketing departments of various organization.
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