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Content Writing Masterclass + Power Words Ebook

person icon Sivakumar Kannan

4.5

Content Writing Masterclass + Power Words Ebook

Master the art of writing compelling web content that sells with this complete guide to writing.

updated on icon Updated on May, 2024

language icon Language - English

person icon Sivakumar Kannan

category icon Content Writing,Content Marketing

Lectures -36

Resources -7

Quizzes -2

Duration -3 hours

4.5

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Course Description

Introduction

"Content is King" - Bill Gates said it best in 1996. Content will always reign supreme as long as it is high-quality. Like any profession, content writing skills improve with practice. But first, you must understand the fundamentals of writing great content. Once you grasp the basics, apply those principles whenever you create content. In this course, you'll learn how to write web content.

Course Content

After a brief introduction, you'll learn the difference between terms like content writing, copywriting, and content marketing. Next, you'll learn how to write home page content for a website. All the key ingredients of home page content are covered. Then I'll show you how to outsource content writing step-by-step, in case you decide to go that route. After that, you'll learn how to write content for the About Us page.

Next, you'll learn how to write a blog post step-by-step, along with some best practices for writing a great post. For eCommerce and other businesses, writing stellar product and category pages is a must. I'll cover how to write compelling content that sells for business websites.

Who is this course for?

  • Website Owners
  • Online Entrepreneurs
  • Digital Marketers
  • Marketing Students
  • Freelance Content Writers

Goals

What will you learn in this course:

  • Learn the fundamentals of writing high-quality web content that engages readers.
  • Master writing catchy headlines, compelling introductions, and value-driven content.
  • Discover best practices for optimizing web content for search engines and conversions.
  • Gain skills to create website copy that aligns with brand voice and drives action.

Prerequisites

What are the prerequisites for this course?

  • Basic writing skills: Have a basic grasp of grammar, spelling, and sentence structure.
  • Familiarity with web content: Some experience reading and understanding different types of website copy.
  • Access to a computer: Need a PC or laptop to write and access course materials.
  • Internet connection: Require a reliable internet connection to access the course portal and materials.
  • Time commitment: Be able to dedicate 5-7 hours per week to complete course assignments and readings.
  • Digital marketing knowledge (optional): Background in areas like SEO and social media marketing is helpful but not required.
Content Writing Masterclass + Power Words Ebook

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction & Fundamentals - Content Writing
8 Lectures
  • play icon Introduction 06:43 06:43
  • play icon An Introduction to content research, writing, editing and marketing tools 25:54 25:54
  • play icon Basics of Content Writing and Copy Writing 06:46 06:46
  • play icon An Important Advice Before Writing Content 05:58 05:58
  • play icon Become a world class creative writer 06:44 06:44
  • play icon Keyword Research,Grammar and Punctuation Rules 01:15 01:15
  • play icon Basics of Content and Copy Writing
  • play icon Content Writing with an AI Assistant 03:35 03:35
Home Page Content Writing
9 Lectures
Tutorialspoint
Outsourcing
1 Lectures
Tutorialspoint
About Us Page Content Writing
3 Lectures
Tutorialspoint
Blog Posts-Content Writing
5 Lectures
Tutorialspoint
Business and E Commerce page Content
4 Lectures
Tutorialspoint
Types of offers you can use to increase sales / conversions
6 Lectures
Tutorialspoint

Instructor Details

Sivakumar Kannan

Sivakumar Kannan

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