Content Writing Masterclass + Power Words Ebook
Master the art of writing compelling web content that sells with this complete guide to writing.
Content Writing,Content Marketing
Lectures -36
Resources -7
Quizzes -2
Duration -3 hours
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Course Description
Introduction
"Content is King" - Bill Gates said it best in 1996. Content will always reign supreme as long as it is high-quality. Like any profession, content writing skills improve with practice. But first, you must understand the fundamentals of writing great content. Once you grasp the basics, apply those principles whenever you create content. In this course, you'll learn how to write web content.
Course Content
After a brief introduction, you'll learn the difference between terms like content writing, copywriting, and content marketing. Next, you'll learn how to write home page content for a website. All the key ingredients of home page content are covered. Then I'll show you how to outsource content writing step-by-step, in case you decide to go that route. After that, you'll learn how to write content for the About Us page.
Next, you'll learn how to write a blog post step-by-step, along with some best practices for writing a great post. For eCommerce and other businesses, writing stellar product and category pages is a must. I'll cover how to write compelling content that sells for business websites.
Who is this course for?
- Website Owners
- Online Entrepreneurs
- Digital Marketers
- Marketing Students
- Freelance Content Writers
Goals
What will you learn in this course:
- Learn the fundamentals of writing high-quality web content that engages readers.
- Master writing catchy headlines, compelling introductions, and value-driven content.
- Discover best practices for optimizing web content for search engines and conversions.
- Gain skills to create website copy that aligns with brand voice and drives action.
Prerequisites
What are the prerequisites for this course?
- Basic writing skills: Have a basic grasp of grammar, spelling, and sentence structure.
- Familiarity with web content: Some experience reading and understanding different types of website copy.
- Access to a computer: Need a PC or laptop to write and access course materials.
- Internet connection: Require a reliable internet connection to access the course portal and materials.
- Time commitment: Be able to dedicate 5-7 hours per week to complete course assignments and readings.
- Digital marketing knowledge (optional): Background in areas like SEO and social media marketing is helpful but not required.
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction & Fundamentals - Content Writing
8 Lectures
- Introduction 06:43 06:43
- An Introduction to content research, writing, editing and marketing tools 25:54 25:54
- Basics of Content Writing and Copy Writing 06:46 06:46
- An Important Advice Before Writing Content 05:58 05:58
- Become a world class creative writer 06:44 06:44
- Keyword Research,Grammar and Punctuation Rules 01:15 01:15
- Basics of Content and Copy Writing
- Content Writing with an AI Assistant 03:35 03:35
Home Page Content Writing
9 Lectures
Outsourcing
1 Lectures
About Us Page Content Writing
3 Lectures
Blog Posts-Content Writing
5 Lectures
Business and E Commerce page Content
4 Lectures
Types of offers you can use to increase sales / conversions
6 Lectures
Instructor Details
Sivakumar Kannan
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