Communication skills: Avoid These Bad Words for Business

person icon Rebecca G Brizi

Communication skills: Avoid These Bad Words for Business

Improve communication with clients and prospects

updated on icon Updated on Dec, 2023

language icon Language - English

person icon Rebecca G Brizi

architecture icon Business,Communication,Business Communication

Lectures -28

Duration -47 mins


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Course Description

You wouldn't talk to your boss the same way you talk to your best friend. And you wouldn't talk to your neighbour the same way you talk to a 3 year old. 

So don't talk to your client the same way you talk to yourself: talk to them they way THEY talk to themselves. 

We are all bombareded by messages and marketing every single day, and our clients are no different. The best way to stand out now is to make your messages simple, commonplace, and targeted right to the heart of your clients' problems and needs. 

Follow this course to identify all the hidden ways in which your speech is making it harder for clients to buy from you. 

More often than not we don't notice when we use jargon, or when our language is unclear to our clients, because of course it is clear to us. This course will not only identify words and expressions you should avoid in business communication, but also train you to spot when your words are distancing you from your prospects. You will be guidied on how to re-qwrite your messaging in a way that speaks directly to your target audience. 

This course is divided into 3 main sections: 

  • every day words that you don't realize are harming your business, 

  • buzzwords your clients can't stand and what to use instead, and 

  • how to craft an appropriate message for your business, whatever it is that you do.


What will you learn in this course:

This course will teach you all the tricks and skills you need to create a business language that connects with your customers. With the exercises you find here, you will learn to:

  • Speak powerfully and grow exponentially
  • Always talk in benefits, not features
  • Stand out from the competition
  • Create deeper, better, stronger relationships with your clients
  • Use language that makes clients want to talk to you more
  • Simplify your language to increase your impact on the audience


What are the prerequisites for this course?

  • All you need is a business that you have to promote. 
Communication skills: Avoid These Bad Words for Business


Check out the detailed breakdown of what’s inside the course

Introduction and PreGame
4 Lectures
  • play icon Introduction 02:39 02:39
  • play icon Where to start 00:26 00:26
  • play icon The challenges 01:59 01:59
  • play icon The benefits of improving your business language 01:08 01:08
Everyday words
9 Lectures
Business Jargon
11 Lectures
What to say instead
3 Lectures
1 Lectures

Instructor Details

Rebecca G Brizi

Rebecca G Brizi

Hello and welcome to my profile page.

I'm Rebecca G Brizi, a business consultant, avid reader, and dedicated drinker of coffee.

Mainly: I'm a strong believer in how systems and plans make you better at your job. Because when you don't have to worry about "what comes next", you can use all your energy for growing your business.

My courses are all premised on this theory. This is material I use to consult with my clients and to run my own business. You will find courses for freelancers and courses for small businesses, and courses that apply to both.

A bit about my background: I spent eleven years working in a software company, joining at the initial startup phase and moving the company through a product change, to establishing a new market and subsidiary company in the United States. The latter was generating more than 45% of business growth (by volume and value) within 3 years.

Most importantly: I learned the impact of good strategy. In other words, the importance of ensuring all our business goals, plans, people, and resources were properly aligned and working towards the same goal.

Since March 2017 I work freelance providing consulting, training, and plan creations for small and medium sized businesses who are establishing their market or pursuing new growth strategies.

I hope you enjoy my courses, I hope you learn great new ideas for your business, and I encourage you to send me your questions, success stories, and comments.

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