Certification in Marketing Management for MBA or PGDM

Take the next step in your career! Whether you’re an up-and-coming professional, an experienced executive, an aspiring manager, or a budding Professional. This course is an opportunity to sharpen your leadership and management abilities, increase your efficiency for professional growth, and make a positive and lasting impact in the organization. 

With this course as your guide, you learn how to:   

• All the basic functions and skills required for the Marketing Management role. 
• Transform your business with more detailed-oriented marketing tools so that your organization can achieve its target.   
• Get access to recommended templates and formats for common Marketing processes.    
• Learn useful case studies, industry practices, and demonstrations of different Marketing practices with useful forms and frameworks
• Invest in yourself today and reap the benefits for years to come  

If you are a Management student, this course and the material will help you to understand both traditional and modern Up-to-date concepts of Marketing and its strategy. This will also help you to implement the same in your job with our verified guidebooks, templates, and strategy masterplan.  

Here are some of the specific skills and knowledge you will gain from taking this course:

• Understanding the four Ps of marketing and how they can be used to create a successful marketing strategy.
• Conducting market research to identify your target audience, understand their needs and preferences, and develop a marketing plan that will appeal to them.
• Creating a comprehensive marketing plan that incorporates all aspects of the marketing mix and outlines the steps you need to take to achieve your marketing goals.
• Developing a brand identity that will resonate with your target audience and help you stand out in a crowded market.
• Coordinating your marketing efforts across various channels, including social media, email, and offline marketing, to create a cohesive and effective marketing campaign.
• Measuring and evaluating the effectiveness of your marketing efforts using key performance indicators (KPIs) and other metrics.

The Frameworks of the Course 

Engaging video lectures, case studies, assessments, downloadable resources, and interactive exercises. This course is created to   Learn how to be an effective Manager with Marketing knowledge and skills. Learn skills in marketing, advertising, branding, and marketing communication.

Management of sales and marketing in the workplace is a matter of central concern to all managers and not only to Marketing professionals. Therefore, all managers, irrespective of their functional areas, are called on to solve problems that involve significant Marketing Management issues. Basic knowledge and a better understanding of Marketing Management would help them in solving such problems. This course aims to impart knowledge of Marketing Management, advertising, Brand building, Strategic Management, Pricing, and Marketing communication. 

The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessments, and assignments to nurture and upgrade Marketing skills. 

In the first part of the course, you’ll learn the most common marketing management processes like strategic planning, social responsibilities, analyzing of marketing opportunities, segmentations, product concept, advertising and retailing, supply chain management, sales promotion, pricing, and customer relationship.

In the middle part of the course, you’ll learn how to better manage and develop competency, and manage career progression. You will also learn the skills required for a Marketing Management function with downloadable resources and applicable articles. 

In the final part of the course, you’ll develop the ability to analyze and solve Marketing Management issues or scenarios with assignments related to Marketing Management, Branding, Advertising, and Sales and Practice tests.  

You will get full support and all your queries will be answered guaranteed within 48 hours. 

Who this course is for:

• Professionals with sales management responsibilities and Marketing Professionals, Marketing Managers.
• New managers looking to transition successfully from a generic to a Marketing role
• Existing managers looking to get more knowledge about marketing, brand building, and how to communicate with consumers.

This is a Mini MBA/PGDM Course with all modern marketing technique descriptions and materials applicable for any Industry and Students. Study the traditional concept of the Consumer and Business market, Designing customer-driven strategy and mix, Pricing, Marketing channels and Communication, Sales management, and Concept of the Global Market.