Build A Compelling Competitive Matrix
Learn how to become a market leader by building a compelling competitive matrix that highlights your company's unique strength.
Design,3D & Animation,Design Thinking
Lectures -8
Resources -3
Duration -24 mins
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Course Description
Learn how to become a market leader by building a compelling competitive matrix that highlights your company's unique strength.
A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.
Learning Objectives
- How can I convince investors my company excels against the competition?
- Which of my company’s strengths are most important to emphasize?
- How should I select competitors to include on the matrix?
About Your Instructor
Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year.
Goals
What will you learn in this course:
- How can I convince investors my company excels against the competition?
- Which of my company’s strengths are most important to emphasize?
- How should I select competitors to include on the matrix?
- How can I fairly rank my company and my competitors?
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
- Competitive Matrix Explained 06:18 06:18
Develop Your Competitive Matrix Step-By-Step
5 Lectures
Workshop
1 Lectures
Support Materials
1 Lectures
Instructor Details
Ken Burke
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