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Build A Compelling Competitive Matrix

person icon Ken Burke

4.1

Build A Compelling Competitive Matrix

Learn how to become a market leader by building a compelling competitive matrix that highlights your company's unique strength.

updated on icon Updated on Jul, 2024

language icon Language - English

person icon Ken Burke

English [CC]

category icon Design,3D & Animation,Design Thinking

Lectures -8

Resources -3

Duration -24 mins

4.1

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Course Description

Learn how to become a market leader by building a compelling competitive matrix that highlights your company's unique strength.

A competitive matrix is more than a pretty picture. By highlighting your unique strengths vis a vis other players in the space, you gain a greater understanding of your market, and a valuable marketing tool. Learn how to select and plot relevant strengths, and how to identify and evaluate competitors, to position your business as a market leader.

Learning Objectives   

  • How can I convince investors my company excels against the competition?   
  • Which of my company’s strengths are most important to emphasize?   
  • How should I select competitors to include on the matrix?

About Your Instructor

Ken Burke, founder and CEO of The EntrepreneurNOW! Network, is a speaker, serial entrepreneur, mentor, and author. Ken founded MarketLive, a market-leading, enterprise class eCommerce software platform used by major merchants generating $2b in online sales through the platform. He sold MarketLive to Vista Equity Partners in 2016. Ken authored the book, “Intelligent Selling: The Art and Science of Selling Online,” as well as hundreds of industry articles. He earned his MBA in Entrepreneurship from University of Southern California -Marshall School of Business, which later awarded him the honor of Entrepreneur of the Year. 

Goals

  • How can I convince investors my company excels against the competition?
  • Which of my company’s strengths are most important to emphasize?
  • How should I select competitors to include on the matrix?
  • How can I fairly rank my company and my competitors?
Build A Compelling Competitive Matrix

Curriculum

Check out the detailed breakdown of what’s inside the course

Introduction
1 Lectures
  • play icon Competitive Matrix Explained 06:18 06:18
Develop Your Competitive Matrix Step-By-Step
5 Lectures
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Workshop
1 Lectures
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Support Materials
1 Lectures
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Instructor Details

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Ken Burke


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