- Brand Management Tutorial
- Brand Management - Home
- Basic of Branding
- Brand Management - Overview
- Brand Management - Diversity
- Inside Brand Management
- Brand Management - Equity
- Brand Management - Equity Models
- Brand Management - Architecture
- Brand Identity and Positioning
- Brand Management - Promotion
- Brand Management - Extension
- Brand Management - Co-branding
- Maintaining The Brand
- Brand Management - Performance
- Brand Management - Leveraging
- Brand Management - Valuation
- Brand Management Resources
- Brand Management - Quick Guide
- Brand Management - Useful Resources
- Brand Management - Discussion
- Selected Reading
- UPSC IAS Exams Notes
- Developer's Best Practices
- Questions and Answers
- Effective Resume Writing
- HR Interview Questions
- Computer Glossary
- Who is Who
Discuss Brand Management
Brand Management is the process of creating, developing, and supervising the progress of a brand. This tutorial introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This tutorial will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.
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