Better Ad Ideas
Develop the Visual & Verbal Thinking Skills of a Top Advertising Creative
Marketing,Advertising,Advertising Other
Lectures -10
Resources -2
Duration -37 mins
30-days Money-Back Guarantee
Get your team access to 10000+ top Tutorials Point courses anytime, anywhere.
Course Description
What separates the most in-demand ad creatives from those struggling for ideas, clients...and work?
Most of the time it’s their thinking.
Not just their ability to come up with great concepts. But to bring them to life in the best way.
A lot of this comes down to their command of words and visuals.
The top creatives are not only talented in one area, but adept at thinking in the other area, too.
This means that whether they’re a writer or art director by trade, they’ve learned to think both visually and verbally, all to create more ideas of a better standard.
The truth is that all-round conceptual skills are like gold to clients and agencies.
Not to mention the hallmark of any top ad creative - those lucky people who get the best jobs, opportunities, clients, awards and rates of pay.
So whether your main skill is in writing or design, the ability to think both visually and verbally is the key to standing out creative, sparking more demand for your services and bringing your concepts to life in the most powerful, imaginative way.
What you'll learn:
If you’re new to producing concepts, this course will help you fast-track your development, so you can develop the all-round thinking skills of a top creative.
It will sharpen the area you’re best in, and strengthen the area that’s not your primary skill.
And if you’re a designer, copywriter or art director whose used to coming up with concepts, the course will help you take your creative thinking to an even higher level.
The course features a mix of slides, video, scamps and examples. Plus, there’ll be two fun projects for you to try and share.
So, if you’d like to make lighter and better work of the conceptual process, you can either spend months searching for the right information, years learning as you go...
Or, you can develop the skills you need in under an hour and apply the principles directly to your next creative job.
Sound fair? Then enrol in the class now and let's get started.
Goals
What will you learn in this course:
- Improve your creative thinking skills to produce better advertising ideas.
Prerequisites
What are the prerequisites for this course?
- Basic understanding of what an advertising concept or campaign is.
Curriculum
Check out the detailed breakdown of what’s inside the course
Introduction
1 Lectures
- Building Your Creative Thinking Muscles 01:51 01:51
Part 1: Visual Thinking
4 Lectures
Part 2: Verbal Thinking
4 Lectures
Instructor Details
Rob Aspinall
eCourse Certificate
Use your certificate to make a career change or to advance in your current career.
Our students work
with the Best
Related Video Courses
View MoreAnnual Membership
Become a valued member of Tutorials Point and enjoy unlimited access to our vast library of top-rated Video Courses
Subscribe nowOnline Certifications
Master prominent technologies at full length and become a valued certified professional.
Explore Now