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Become a Master In Advertising: Advertising Strategy Guide

person icon BERNARD MARTIN

3.9

Become a Master In Advertising: Advertising Strategy Guide

How To Reach The Masses : SMMA Strategies : Digital Marketing : Advertising Strategy : Social Media Marketing

updated on icon Updated on Apr, 2024

language icon Language - English

person icon BERNARD MARTIN

category icon Marketing,Growth Hacking,Advertising Strategy

Lectures -108

Resources -2

Duration -14 hours

3.9

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Course Description

Welcome to "Digital Advertising Mastery: Advertising Strategy Guide," your comprehensive journey into the dynamic world of online advertising. This course is meticulously crafted to transform you into a strategic advertising maestro, equipping you with the skills and insights needed to navigate the ever-evolving landscape of digital advertising.

Uncover the secrets of strategic campaign design, where you'll learn to craft compelling and effective advertisements aligned with overarching business objectives. Dive into the art of precise audience targeting, ensuring that your ads reach and resonate with the right demographics for maximum engagement.

Master the creation of eye-catching ad content, blending visually appealing elements with compelling copy that captures audience attention across various digital platforms. From social media to search engines, this course guides you through the nuances of platform optimization, ensuring your campaigns thrive in diverse online spaces.

Embrace data-driven decision-making as you learn to analyze campaign metrics, refine strategies, and optimize for better performance. Efficient budget management becomes second nature, enabling you to allocate resources strategically for maximum return on investment.

Stay ahead of the curve by exploring emerging trends in digital advertising, and adapting your strategies to the ever-changing digital landscape. Navigate legal and ethical considerations, ensuring your advertising practices align with industry standards and ethical guidelines.

Whether you're a marketing professional, business owner, or aspiring advertiser, this course is your ticket to mastering the art and science of digital advertising. Join us on this transformative journey, and elevate your advertising strategies to new heights in the digital realm.

Who this course is for:

  • This course is for all levels from beginners to experts

Goals

What will you learn in this course:

  • Strategic Campaign Design: Craft effective ad campaigns aligned with business goals.

  • Target Audience Precision: Refine targeting for optimal reach and engagement.

  • Creative Ad Content: Develop compelling visuals and copy for impactful ads.

  • Platform Optimization: Master advertising on diverse digital platforms.

  • Data-Driven Decision-Making: Analyze metrics to refine and optimize campaigns.

  • Budget Management: Efficiently allocate budgets for maximum ROI.

  • Adapting to Trends: Stay current with evolving digital advertising trends.

  • Compliance and Ethics: Navigate legal and ethical considerations in digital advertising.

Prerequisites

What are the prerequisites for this course?

  • Must have access to a computer

  • Must be fully focused

  • Must have access to google ads, tiktok, fb/ig

Become a Master In Advertising: Advertising Strategy Guide

Curriculum

Check out the detailed breakdown of what’s inside the course

Section 0 | Introduction into Advertising
2 Lectures
  • play icon Introduction 00:41 00:41
  • play icon Overview of Advertising 09:29 09:29
Section 0.5 | Interlude into Target Market, Psychology and Buying Behavior
1 Lectures
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Section 1 | Target Market, Psychology and Buying Behavior
16 Lectures
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Section 1.5 | Interlude into Google, GMB & YouTube Advertising
1 Lectures
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Section 2 | Google, GMB & YouTube Advertising
23 Lectures
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Section 2.5 | Interlude into Facebook Advertising
1 Lectures
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Section 3 | Facebook Advertising
9 Lectures
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Section 3.5 | Interlude into TikTok Advertising
1 Lectures
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Section 4 | TikTok Advertising
20 Lectures
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Section 8 CHATGPT FOR TIKTOK MARKETING
9 Lectures
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Section 4.5 | Interlude into Instagram Advertising
1 Lectures
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Section 5 | Instagram Advertising
24 Lectures
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Instructor Details

BERNARD MARTIN

BERNARD MARTIN

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