Rational Consumer Choice − DefinitionRational consumer choice is part of microeconomics that expresses consumer behavior as a result of an individual’s own preference. It assumes that consumer choice is dependent upon the personal preferences of consumers. It is used to model the human decision-making process and is thereby used in ... Read More

In microeconomics, consumer choice refers to the goods and services a consumer purchases. There are many factors that influence consumer choice in reality. However, economists believe that all of these factors fall into two broad categories. These two factors that determine or guide consumer choices are budget constraint and utility.Consumer ... Read More

What is Organizational Communication?Organizational communication is established as the passage and forms of communication in which organizations such as institutions, charitable, and executive capture, as well as both the central communications that take place within an organization, and outer-facing communications between an organization and its shareholder.Enhancing organizational communication can have ... Read More

Organizational behavior is the study of human behavior and interaction within an organization and with other organizations. Organizational behavior is related to individuals, as well as group of people working together in teams. The concepts and principles of organizational behavior are mostly used to improve the efficiency of businesses.Types of ... Read More

What is Organizational Behavior?Organizational behavior is the study of human behavior and interaction within an organization and with other organizations. Organizational behavior is related to individuals, as well as group of people working together in teams. The concepts and principles of organizational behavior are mostly used to improve the efficiency ... Read More