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Master the Art of Attraction-Based Marketing Strategies

person icon Ken Burke

4.6

Master the Art of Attraction-Based Marketing Strategies

Master the art of engaging the right customers with attraction-based marketing strategies

updated on icon Updated on Apr, 2024

language icon Language - English

person icon Ken Burke

English [CC]

category icon Marketing,Marketing Strategy

Lectures -6

Resources -1

Duration -23 mins

4.6

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Course Description

Nobody woke up this morning and said — “Man, I sure wish somebody would target me for some marketing today!” And yet, there it was — interruption after interruption — message after message — annoyance after annoyance. Because the truth is, most companies don’t care who they bother as long as it ends up in some percentage of sales—for them. This entire model is broken—and it’s just wrong.  But what if you could attract exactly the right customers for your brand WITHOUT disrupting the rest?  What if you didn’t need their personal data to do it? That is the premise of this course which teaches you the basics of attraction-based marketing strategies.

Goals

What will you learn in this course:

  • Learn the attraction-based marketing model and why it works better
  • Understand the importance of having a clear, strong problem-driven story
  • Learn how using a different messenger can affect the audience's trust of the message

Prerequisites

What are the prerequisites for this course?

  • No requirements
Master the Art of Attraction-Based Marketing Strategies

Curriculum

Check out the detailed breakdown of what’s inside the course

Attraction-Based Marketing Strategies
6 Lectures
  • play icon Introduction 01:02 01:02
  • play icon Funnels and the Principles of Attraction 03:46 03:46
  • play icon Why THEIR Story Beats Yours 05:02 05:02
  • play icon Building Trust in a Trust-Free World 03:30 03:30
  • play icon Balancing Your Marketing Mix 04:40 04:40
  • play icon Measure Your Results 05:11 05:11

Instructor Details

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Ken Burke

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