Found 174 Articles for Technical

Do you often hear SEO experts talk about time on page being one of the most important performance metrics? Many people think that it is the key to getting your website ranked higher in search engine results. But, is this actually true or have we been misled into believing a myth? In this blog post, let's dive deep into understanding what time on page metric means and how it affects SEO. We will also look at practical ways that can help you improve your site’s ranking by optimizing for time on page metric. So if you want to know more ... Read More

What is Bounce Rate? The bounce rate is the percentage of people who land on a site and leave without doing anything. This includes clicking a link, visiting a second next, buying anyone or filling out a form.  Digital marketers use this measurement to determine whether a page offers the necessary information to visitors.  However, the bounce rate does not measure how long a person spends on their landing page. This means you can have a high bouncing rate despite an engaging page. A High Bounce Rate is not Necessarily Bad for Your Site Most people treat bounce rate as ... Read More

If you're running a website or online business, it's important to understand click-through rates (CTR) and how they affect your SEO. Click-through rate is the ratio between the number of people who clicked your link and the total number of people who viewed it. A high CTR indicates that people are interested in your content and want to learn more about what you offer. That said, let's look at why the click-through rate is significant regarding SEO now. Understanding CTR The crucial indicator, click-through rate (CTR), tracks how frequently viewers click on links or advertisements after seeing them. A crucial ... Read More

What is Organic Search Traffic? Generally, when we use the term "traffic" on the internet, it means "visitors." Organic search traffic is visitors that land on your website from unpaid sources. Some organic sources include search engines like google, yahoo, or bing.  However, not all traffic arriving from search engines is organic. For example, if the user land on your site by clicking on an advertised link in Google, it is not organic traffic. It only counts when the user queries Google for some information. Then land on your site by clicking on the unpaid search results. So how do ... Read More

Whether you're looking for an introduction to the basics of search engine results pages or delving into more advanced tactics for improving them, we’ll cover all aspects including optimizing content for top ranking in SERPs; keyword research tools and strategies; best practices like mobile optimization and AB testing; as well as hidden tips from industry experts on getting ahead amongst competition in Google rankings - plus much more besides! Let’s get started. What Is SERP in SEO? SERP is short for Search Engine Result Page. It is the list of sites search engines display on their result page when someone ... Read More

Are you a business owner or marketing manager trying to make the most of your search engine optimization (SEO) strategy? Figuring out which keywords best align with your online presence can be tricky, and so can understanding the difficulty of ranking for those words. If you're looking to understand keyword difficulty better, then this blog post is perfect for you! Here we'll discuss how to accurately assess your chances of ranking on various search engines by analyzing keyword difficulty. So if you want to get an in-depth look at what it takes to stand out from the rest and achieve ... Read More

Do you want to get ahead of your competition in the SEO game? Doing an SEO competitive analysis is key for targeting potential customers and outranking competitors. By understanding what keywords, content, and tactics your rivals are using on their websites, you can figure out how best to go after them—and turn those visitors into clients! In this guide, we'll explain how to conduct an SEO competitive analysis to ensure that your business ranks higher than others in the SERPs. Read on to learn the steps you need to follow when evaluating a competitor's website and developing an effective strategy ... Read More

Understanding Broken Link Building Broken link building is a link-building strategy that involves finding broken links on other websites and replacing them with links to your website. The idea behind this tactic is that since broken links are bad for user experience and can hurt a website's SEO, website owners would appreciate it if you let them know about the issue and provide a link to your website as a replacement. The advantages of broken link building, how to identify broken links, and how to approach website owners to request a link are all covered in this article. Also, we'll ... Read More

What is Guest Blogging? Guest blogging is a content marketing strategy to write and publish articles and blog posts for other websites. These articles include your byline. Byline informs the reader about the author or writer of the article.  Some publications also pay compensation for guest blogging, while others offer non-monetary rewards. The rewards include linking back to your website or social media accounts. Sometimes the website editor personally highlights your name as a “guest author” or “contributor.” Benefits of Guest Blogging Guest blogging is beneficial in the following ways − Build personal brand Build a strong profile as ... Read More

Are you looking to boost your website's search engine optimization (SEO)? Quality link building is an essential part of any effective SEO strategy. But if you're just starting out in digital marketing, understanding what link-building entails and how to do it correctly might seem daunting. This guide will help beginners get up to speed quickly and ensure they never miss an opportunity to improve their website visibility in Google and other major search engine results pages. Understanding Link Building It involves acquiring backlinks to your website from other websites. Backlinks indicate search engines that other websites consider your content valuable, ... Read More