Found 12 Articles for Data Analytics

In order to predict future values using the data at hand, time series analysis frequently employs Autoregressive Integrated Moving Average (ARIMA) models. These models use the moving average and autoregressive coefficients to represent the link between past and future data. For the model to be trustworthy and accurate, it is crucial to comprehend the criteria for these coefficients. This blog article will look at the requirement for the ARIMA model coefficients and their importance. What are ARIMA Models? ARIMA models are statistical time series data analysis models. They have three components: autoregressive (AR), integrated (I), and moving average (MA). The ... Read More

Data analytics and digital marketing are the two major trends in the business world. Companies are shifting their gear from experience-based decision-making to understanding the consumers on the basis of the data that they have collected and are also now shifting their marketing communications from traditional channels to digital marketing channels. With digital marketing, it has become easy for companies to collect data regarding consumer behavior and their preferences, and with data, it has become easy for companies to present consumers with marketing communications that will hit the right nerve. With data analytics and technology, it is now possible for ... Read More