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What is AMBUSH Marketing? Why is it known as surprise attack?

Knowledge base
Knowledge base
Updated on 30-Jul-2019 426 Views

Ambush, as the name implies, is a surprise marketing. The term Ambush marketing was coined by Jerry Welsh, a marketing strategist. Ambush marketing is a type of marketing where the marketer associates the product with an event or property and the marketer is not directly or officially related to that event. This is a type of Guerilla marketing.To be more precise, we often happen to watch some advertisements which refer to some events or personalities indirectly without mentioning them officially. Such advertisements have a lot of impact on unknowingly.Grab the OpportunityThis kind of advertising is done by utilizing the opportunities ...

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Where is the world's biggest mobile factory located?

Pinki Rao
Pinki Rao
Updated on 30-Jul-2019 220 Views

What? Anything big can’t be in India! Well, apart from being one of the tops in some shameful aspects like population, poverty, filth, crime, etc. there are a few areas where we excel as well. Like this one. Yes, the largest cellphone factory is located in Noida, Uttar Pradesh. Recently inaugurated by PM Modi, the factory belongs to the smartphone giant Samsung. This establishment will have the capacity of manufacturing 120 million phones a year including low-end smartphones to flagship phones. About 10 million phones will be fabricated per month and out of that 70 percent will be earmarked for ...

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Can I opt for the EMI option using my debit card on e-commerce websites?

Vihan Rodrigues
Vihan Rodrigues
Updated on 30-Jul-2019 121 Views

The online market is worth millions at the moment and there is a complete generation who loves shopping online, especially on EMI. I also purchased a Smart Television on last Diwali and that too on EMIs and still paying. However, I have the satisfaction of giving this as a surprise gift to my ‘die-hard web series’ fan wife who wanted to enjoy the streaming on a larger screen.However, many folks among us get deprived of picking the most needful air-conditioner at the blazing summer or the latest 8th generation laptop for higher studies just because they carry mere a debit ...

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How did you know the right time to start your own business?

Ridhi Arora
Ridhi Arora
Updated on 30-Jul-2019 212 Views

A year ago, I had shifted to a new city (and even a new state) of the country. Having been born and brought up in North India, I was not very familiar with this city in South India. Climate, people, culture everything was way different than where I used to live, but it was still a place where I had to stay.Restaurant ReviewingEverything can be adjusted, but the food is actually an offering to the soul and it is difficult to manage cooking along with a job. So, I resorted exploring food in the new city. Trying restaurants and then ...

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How does the commodity trade market work in India?

Ridhi Arora
Ridhi Arora
Updated on 30-Jul-2019 235 Views

Commodity trading is trading in derivatives and commodity spot. There are two different categories of commodities we have to trade: Agricultural commodities and non-agricultural commoditiesAgricultural Commodities: These include grains and oilseeds (soybean, chana, corn, groundnut etc.), livestock, dairy products, bio-fuels etc.Non-Agricultural Commodities: These include Metals like gold, silver, copper etc.Also, there are 24 commodity exchanges in India and three national level commodity exchanges to trade in all permitted commodities.They are Multi Commodity Exchange of India Ltd, Mumbai (MCX), National Multi Commodity Exchange of India Ltd, Ahmedabad (NMCE) and National Commodity and Derivative Exchange, Mumbai (NCDEX)How Does It Work?When you buy ...

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Which is the biggest market for precious metals in India?

Ridhi Arora
Ridhi Arora
Updated on 30-Jul-2019 206 Views

Zaveri Bazaar is the oldest gold market in India and objects made of silver like napkin rings, picture frames in old silver can be bought from this market. Zaveri Bazaar, as the name suggests, is a jewellery market, to the north of Crawford Market.LocationIt is located close to Chhatrapati Shivaji Terminus and there are a number of trains that stop at this station. One can easily reach Zaveri Bazaar by boarding a local bus from the railway station or by an auto-rickshaw.Big brands such as 'Tanishq' and 'Tribhovandas Bhimji Zaveri' can be found here but here there are no shopping ...

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Why do companies focus on customer satisfaction scores?

Leela
Leela
Updated on 30-Jul-2019 183 Views

Every business will have stiff competition from already established businesses and brands. Nowadays whether it is simple chips packet or a luxury car, people have become smart enough to go through the reviews and customer ratings before they buy. People will judge by hearing the name of the brand and make decisions based on other customer's reviews. These trends are seen more in online eCommerce sites.It's clear that customer satisfaction metrics are essential for any business. They impact the decisions of current and potential customers. This is the reason, you should never ignore the importance of customer satisfaction. Online surveys ...

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What are Guerrilla Marketing Strategies?

Knowledge base
Knowledge base
Updated on 30-Jul-2019 266 Views

The concept of Guerrilla marketing was created by Jay Conrad Levinson. Traditional marketing involves advertising methods such as advertising on television, radio, print, and mail. Online marketing or Digital marketing is the type of advertising which we see today on websites, YouTube videos, blogs, etc. Whereas, Guerrilla Marketing is an inexpensive method that focuses more on reach rather than frequency. This style of marketing is effective for small businesses to advertise their product and services. One needs to have imagination, energy and time for this kind of advertising.Give an ImpactThis kind of advertising engages the customers with the product and ...

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Getting an error invalid Object Name in SAP Business One

John SAP
John SAP
Updated on 30-Jul-2019 550 Views

It would be easy to guess if you have shared the full query. It seems you have not defined #temp_table. You might need to define temp table as global but it could sum up to other issues.

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Controlling close events in SAP Business One Screen Painter

Amit Sharma
Amit Sharma
Updated on 30-Jul-2019 326 Views

You can make use of SP_TransactionNotification, which is one of the most common way of receiving notification of data-driven events. With the use of SP_TransactionNotification, you can edit error code returned by Transaction notification, and also prevent transaction to committed.This shows how to prevent a purchase order from adding when the base document is not provided. You can make use of SBO_SP_TransactionNotification for Screen Painter forms in SBO to avoid null values.

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