Found 725 Articles for Digital Marketing

7 Ways to Improve Your Business Blog

Shivam Jadoun
Updated on 10-May-2023 15:48:28

56 Views

It’s always been your desire to try new things, so when you heard about blogging as a way to boost website traffic and raise brand awareness, you jumped at the chance. Unfortunately, despite the benefits of this approach, your business blog has not produced the results you expected. A well-designed business blog can help you market your company and attract new customers. Unfortunately, many companies start blogging without the necessary knowledge about how to use it for their business. This can lead to them spending a lot of time and energy trying to establish a blog that doesn’t work. ... Read More

Tips and Tricks for Running Successful Ad Campaigns on Social Media Platforms

Radhika Dadhich
Updated on 09-May-2023 15:07:04

48 Views

Digital Marketing has become competitive like never before. In this ever-changing space, online marketing strategies are constantly changing. You need every tool in your armory to stay ahead of the killer competition. Social Media is now an Integral Part of the Online Space When marketing your brand or business on the internet, the critical role that social media platforms play must be addressed. With more and more users getting hooked on social media platforms, the reach they can provide to your brand is often unmatched. With the right Social Media Marketing strategies, you can boost your brand’s visibility like ... Read More

The Use of Virtual and Augmented Reality in Digital Marketing to Enhance Customer Experiences and Engagement

Radhika Dadhich
Updated on 09-May-2023 15:04:43

389 Views

Not long ago, many associated immersive technologies with science fiction, which has recently been connected with gaming. Many organizations today recognize the advantages of employing augmented and virtual realities to improve their operations. Augmented Reality (AR) and Virtual (VR) are increasingly utilized for various purposes, including prototyping and design, marketing, customer service, training, and productivity. Immersive technologies such as AR and VR provide practical, emotional, and creative ways to improve these encounters while generating brand loyalty and increasing sales as firms and corporations want to deepen and extend the relationship between their services or commodities and their consumers. With ... Read More

The Rise of Video Marketing and Its Effectiveness in Conveying Messages to Audiences

Radhika Dadhich
Updated on 09-May-2023 15:02:32

51 Views

When marketing for your brand or business, you must note an overwhelming amount of content competing to grab the target audience's attention. These are in different forms, and marketers are constantly seeking ways through which their content can stand out from the competition. Is Video Marketing now a Powerful Marketing Tool? You will also know that online marketing has no single formula for success. Whether it is Search Engine Optimization, Social Media Marketing, or Influencer Marketing, each has its distinct role. The same holds for the type of content too. However, if you check out in terms of content ... Read More

The Rise of Social Media Influencers and Their Role in Digital Marketing

Radhika Dadhich
Updated on 09-May-2023 15:01:05

1K+ Views

When it comes to the online space, the tremendous domination of social media channels is evident. As more and more people globally are getting hooked on smartphone devices, social media engagement has become an integral part of the lives of most. Thus, employing the latest social media marketing for your digital marketing strategy has become critical like never before. Social Media Influencers have Become Celebrities With a Huge Following As social media platforms have grown in popularity, so has the function of social media influencers in digital marketing. Influencers can reach huge and highly engaged audiences, making them an ... Read More

The Influence of Social Media Stories on Digital Marketing

Garima Purohit
Updated on 08-May-2023 16:00:56

167 Views

Media Stories is the most recent in a line that includes, to mention a few, Snapchat Stories, Instagram Stories, and fb stories that are newly launched. It allows us to construct a viewpoint and engage with friends, businesses, and acquaintances on a greater scale. As a result, almost all online communities have developed unique methods of generating social media stories. The far more essential thing is that all platforms have this capability, even though many often concentrate on platforms stealing the feature from one another. Not so long back, everybody hailed Fb's feed and Instagram posts as the new ... Read More

Strategies for Optimizing Website for Voice Search

Garima Purohit
Updated on 23-Aug-2023 13:59:32

56 Views

With the growing popularity of digital companions like Apple's Siri, Google Assistant, and Amazon's Alexa, voice search has grown in popularity as a method of web-based information research among customers. In reality, it really is predicted that 8.4 billion smart home devices will have been activated globally by 2026. Because of this, it's crucial for companies of all sizes to optimize their websites for voice search. The advantages of optimizing for voice searches Improved Visibility: By making your website voice search-friendly, you can raise the possibility that it will appear as the search headline when users conduct voice ... Read More

AI Bias and Fairness

Garima Purohit
Updated on 08-May-2023 15:53:52

180 Views

Artificial intelligence, or AI, is a computational science field that attempts to create smart robots that are capable of carrying out activities that generally require human understanding, such as training, problem-solving, and judgment. AI is the creation of software programs and techniques that can process massive volumes of data, spot connections, and draw conclusions or judgments based on those patterns. The objective of artificial intelligence is to build robots that can carry out difficult tasks on their own, without assistance from humans. Artificial intelligence (AI) comes in a variety of forms, including guideline systems, computer vision, supervised learning, and ... Read More

The Impact of Data Privacy Regulations on Digital Marketing Practices and Strategies

Radhika Dadhich
Updated on 08-May-2023 16:30:06

185 Views

When running any business, you will want to grow and profit from it. However, the last thing you will want is to avoid getting entangled in legal problems. You will also know you must work with plenty of data to grow your business. What is a matter of great concern, though, that you must be careful to avoid getting into legal hassles if you are unfamiliar with its implications? Data Privacy is now a Growing Concern in the Online Space Consumers are growing more aware — and increasingly uneasy – about data collecting in their daily lives. You're probably ... Read More

Strategies for Optimizing Your Website and Online Presence for Local Searches

Radhika Dadhich
Updated on 08-May-2023 16:09:59

60 Views

There is no doubt that when it comes to digital marketing, the strategies are broadly universal for all. However, small business owners have their work cut out for themselves. It is to rank high on the results of local searches. If you, too, are a small business owner, you must focus on strategies to ensure higher rankings on local searches. The focus on local search rankings is also essential for specific business types. It is also relevant for those businesses which have geographical relevance. Optimizing Websites on Local Searches Vital for Small and Certain Business Types Local search optimization is a ... Read More

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