The importance of marketing is not hidden from anyone. As everything changes with time, the method of marketing has also changed. Today everything has gone digital, so we need digital marketing to target a digital audience. Digital marketing is not a concept; it is completely based on the traditional marketing concept. The only difference is it is done via digital tools and on digital platforms. Simply put, digital marketing is used for marketing on digital platforms and making digital audiences your customers.  Today, every business uses digital marketing, regardless of its size, industry, and financial status. Ultimately if you ... Read More

Digital marketing is the need of the hour, and no business can avoid it anyway. Though digital marketing gives excellent and instant results, it is not easy as it sounds, especially in this competitive world. Digital marketing is a huge process comprising multiple modules, so you must be well-prepared before starting digital marketing. Now there are many digital marketing agencies that can do everything for you, and you just must spend money, but if your business is new and you don't have enough funds, you have to start digital marketing on your own. It is difficult to start a digital ... Read More

Digital marketing has become an indispensable tool to promote one’s products and services, irrespective of size and market position. Every Indian business needs to adopt the digital mode of advertising to gain a global reach and remain competitive. However, for entrepreneurs, this online marketing approach can be a boon to drive new customers and expand their market footprint. New brands must transition digitally to boost brand identity faster than traditional marketing methods. Many startups and new players in the industry often feel overwhelmed looking at the complexities of different facets of digital marketing. Online marketing indeed is a vast sector, ... Read More

Social media continues to disrupt the world of digital marketing and has gained immense popularity in recent years. It has evolved massively over the years, as more innovative tools and technologies are getting implemented almost every day. Social media is beneficial for users and businesses alike, as it helps to connect people and also helps promote one's brand. Social media marketing involves sharing news and updates of an individual or a company through various channels like Facebook, Instagram, LinkedIn, WhatsApp, Twitter, etc. Social media has multiple benefits and comes in numerous forms. Various social media channels have budget-friendly advertising options ... Read More

Promoting your insurance products and services may seem overwhelming, especially for startups and small-scale insurance companies. Even though the modern concept of insurance may have started as early as the 17th century, with innovations in digital media, consumers' buying habits and preferences have undergone a sea change. Today's consumers can look up their desired products and services at their fingertips, and getting a new insurance policy (or renewing an expired one) is a click away! Modern-day customers like to make more informed purchase decisions by cross-checking a product or service. They like to do extensive research before investing their hard-earned ... Read More

Businesses today are heavily dependent on digital marketing to connect and engage with their target audience. As a result, digital marketing has become an appreciated and in-demand field. It has attracted numerous aspirants to try their luck and become successful marketers in the online world. With the required knowledge and experience, you can have a successful career in digital marketing. There are various steps you can take to begin your profession on the digital marketing path. In this article, we shall understand the importance of a digital marketing institute and how Digiperform can help you achieve your digital marketing ... Read More

In this online age, digital marketing has gained immense impotence for all businesses irrespective of their sizes. It is an efficient way of reaching out to the masses, with proven success in improving a brand’s awareness and creating a positive business image in the market. In this article, we shall understand why digital marketing is important for all businesses from small to big. 5 Reasons That Prove the Importance of Digital Marketing for Businesses of All Sizes 1. Internet: The Place Where All Your Customers Are In the digital age, customers are progressively using the Internet for their shopping ... Read More

One of the prominent expenses for any business is the money they spend on marketing. Marketing is a basic necessity for every business to stay visible to its target audience and convert leads. One proven way for brands to stay in the marketing league is digital marketing. In this digital age, digital marketing is a cost-effective solution for all businesses that want to establish their brand name in the market. In this article, we shall understand how digital marketing can help you without burning a hole in your pocket. Introduction to Digital Marketing Digital marketing has become a known ... Read More

In 2020, the world was struck by the Covid-19 pandemic, leaving everyone confined indoors for an unforeseen period. While people were facing uncertainty and fear during the pandemic, there have been numerous changes in their daily lifestyles. One of the things that became prominent for us during the Covid-19 pandemic was the usage of online platforms and social media. In this article, we shall understand how digital marketing has gained importance during and after the pandemic. Digital Marketing During and After Covid-19 Pandemic The Covid-19 pandemic had an alarming impact on the business world. It changed our regular course ... Read More

Marketing has seen a revolution with the inception of digital tools and techniques. Digital marketing has changed the way businesses operate and captures leads today. It is one of the hottest industries in the current times. But what is a digital marketing and why is it so popular in 2023? In this article, we shall look at the significant benefits of digital marketing that have pushed this industry to the highest ranks. What is Digital Marketing? Digital marketing is using digital tools and media such as the internet, social media channels, online websites, and digital platforms to market the ... Read More