AI models in digital marketing business

In today’s digital age, marketing business faces unprecedented challenges and opportunities. With the popularity of the Internet and the development of mobile devices, consumer behavior, and demand become more diverse and complex, and also generate massive data and information. How to effectively use these data and information, improve marketing efficiency and effectiveness, and create more value and revenue, is every product manager and operator must think and solve the problem. Artificial intelligence, as a technology that can simulate and extend human intelligence, provides new ideas and methods for marketing business. Especially in recent years, an important branch of artificial intelligence - artificial intelligence large model, caused widespread attention and discussion. Artificial intelligence large model, refers to those with ultra-large-scale parameters and data of artificial intelligence model, they can in multiple domains and tasks show amazing performance and ability, even beyond the human level. Artificial intelligence large model, has achieved remarkable results in language, vision, audio, games and other fields, but also for digital marketing business brings new opportunities and challenges. So, what is artificial intelligence large model? How do they work? How do they change digital marketing business? What are their advantages and disadvantages? How will they affect the future of intelligent marketing? As product managers and operators, how should we understand and use the artificial intelligence large model, to optimize our products and business? These questions are the content of this course to explore and answer.

Who is this course for?

• Product managers, operators, marketers, entrepreneurs, etc. who are interested in artificial intelligence and digital marketing
• Other stakeholders who want to understand and leverage the AI model