Account Management Course

person icon Human & Emotion Learning

4.5 ★★★★ ★

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Account Management Course

Master the language of business and make informed decisions with accounting knowledge

updated on icon Updated on May, 2024

language icon Language - English

person icon Human & Emotion Learning

category icon Accounting,Management

Lectures -15

Duration -1.5 hours

4.5 ★★★★ ★

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Course Description

This course is designed to provide learners with the knowledge and skills to effectively manage client accounts and build strong, lasting relationships with clients. The course covers key concepts such as account planning, relationship management, and communication strategies.

Key Highlights:

Learn how to develop effective account plans
Discover strategies for building strong client relationships
Explore best practices for managing client communication

Goals

What will you learn in this course:

Develop Account Plans

Learn how to develop comprehensive account plans that align with client objectives and business goals.

Manage Client Relationships

Discover strategies for building and maintaining strong, lasting relationships with clients.

Effective Communication Strategies

Explore best practices for communicating with clients and managing client expectations.

Curriculum

Check out the detailed breakdown of what’s inside the course

Accounting for Managers
15 Lectures

Key Account Management Introduction 08:29 08:29
Selection criteria 10:47 10:47
The hierarchy of Key relationship 07:04 07:04
Contact Mapping 06:51 06:51
Developing Key Relationship 05:43 05:43
Relationship building strategies 08:07 08:07
The buyer perspective 05:36 05:36
The purchasing context 12:15 12:15
Balance of power 02:37 02:37
Key account profitability 06:32 06:32
Key Account Analysis 10:08 10:08
Planning for key accounts 08:11 08:11
Key Account Plan 07:51 07:51
Organization for key Management 08:18 08:18
Relationship marketing 05:50 05:50

Instructor Details

Human & Emotion Learning

Course Certificate

Use your certificate to make a career change or to advance in your current career.