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Webinar Marketing Course: Write, Design and Market Webinars

person icon John Colley


Webinar Marketing Course: Write, Design and Market Webinars

Webinar Presentation and Scripting - A Step By Step Guide to Successful Webinars

updated on icon Updated on Jun, 2024

language icon Language - English

person icon John Colley

English [CC]

category icon Marketing,Digital Marketing,Webinar

Lectures -83

Resources -12

Duration -4.5 hours



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Course Description


NO! They are not!

Webinars are a complex, carefully crafted sales presentation!

But if you know how, anyone can do them!-Yes Even YOU!

By the end of this course you will be able to write and designyour Webinar Presentation which will be every bit as good as those created by experienced experts!  

Why am I so confident of this? 

Because Webinars are:

  • A Formula
  • ASystem
  • A Framework

I will share with you step by step so that you can discover the key components ofa Webinar, the scripting techniques, the essential order in whichyou mustdeliver the contentThis Course isfocused on the Script and the Designof the WebinarPresentationitself.This includes showing you how to master the delivery ofthe presentation to really engage with your Webinaraudience.This is the most difficult and valuable component of a webinar.Without this allthe work to put a webinar together-which is essentially logistics-is a completewaste of time!

In this Course you will discover:

  • The Essential Components of a Webinar

  • In more detail, the Anatomy of a Webinar

    • The Welcome

    • The Hook

    • The Introduction

    • The Core Content

    • The Transition

    • The Pitch

    • Questions and Answers

  • How to create a Presentation - starting with provided for you Templates

  • How to write and design your webinar, stage by stage, following the instruction provided in over 27 detailed lectures

  • How to put your draft webinar script and slides together

  • ** NEW **How to market your Webinar Presentation using Email, including Email Templates that you can download and adapt for your own marketing campaign

  • What you should do next!

In addition to the Templates, I have included downloadable, PDFs, Slide Decks, Mind Maps and Scripting tools, leaving no stone unturned to give you every possible support with the creation of your Webinar.

Activities throughout the course will guide you through the webinar creation process.

Don't Forget Risk Reversal!

I am completely confident that you will be able to create an amazing webinar with this course. If for any reason you are not happy, just refund and you will still be able to keep all the downloaded materials and templates to continue to help you with your Webinars in future.

Enroll Today! This Course is Unique

Who are your target students?

  • Instructors seeking to sell more complex courses at higher price points
  • Entrepreneurs who want to discover how to sell online through a webinar
  • Anyone who wants to improve their webinar techniques by developing amore in depth understanding ofhow to write and design a webinar
  • Course Creators or Product Creators who want to discover how to selltheir products to a live audience through a webinar


  • You will discover what a Webinar is and the key components of a Webinar Prese ntation
  • Webinar success is a function of good scheduling and planning, so you will discover the best time and day to give webinars and a lot of mistakes to avoid.
  • Webinar Presentation Pros know exactly how to structure their webinars so that they keep their audience engaged, I show you the exact structure you need, step by step, to create an amazing webcast presentation.
  • A Webinar Presentation needs to be carefully designed and I provide you with a template that you can adapt for your own powerpoint or keynote presentations.
  • Your Webinar Success depends on mastering the details of the slides, script and delivery of you Webinar which I why I take you through every stage of the webinar from start to finish
  • You will discover the advanced techniques for ens uring your Webinar engages your audience and turns into a successful sales engine for your business
  • Webinar Marketing is important and in a new section for the course, you will discover how to use email to market your webinar to your audience including det ailed downloadable templates.


  • A basic familiarity with either Keynote (Macs) or Powerpoint (PC) will help but is not essential as we are not doing anything very complicated in either programme
  • Access to Presentation Software, a reasonable quality microphone will be helpful.
  • If you want to rehearse and record yourself then screencasting software (Camtasia or Screenflow) will be helpful but is not necessary to take the course.
Webinar Marketing Course: Write, Design and Market Webinars


Check out the detailed breakdown of what’s inside the course

1 Lectures
  • play icon Introduction to the Course 04:41 04:41
Getting Started with your Webinar
7 Lectures
Planning Your Webinar
5 Lectures
The Anatomy of a Webinar
10 Lectures
Designing Your Webinar Presentation
8 Lectures
The Hook and The Introduction
8 Lectures
Core Content and Transition to the Pitch
6 Lectures
Pitching and Beyond
6 Lectures
Delivering and Marketing Your Webinar
11 Lectures
Webinar Marketing - How to Create an Effective Email Marketing Campaign
5 Lectures
Webinar Marketing - Email Templates
6 Lectures
Webinar Registration and Landing Pages
5 Lectures
Summary and Wrap Up
4 Lectures

Instructor Details

John Colley

John Colley

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